AB Tasty AI vs Heap AI

Enterprise licensing. No public pricing. Annual contracts. Demo available. French company, Paris-based.

Free plan (10K sessions/month). Growth custom. Pro custom. Enterprise custom. Acquired by Contentsquare 2023.

Visitor behaviour and experiment data processed with EU data processing options for GDPR-compliant deployments.

User behavioral data processed under Heap's data handling policy and Contentsquare's enterprise agreements following the acquisition.

• ✓EmotionsAI emotion-based personalisation is a unique differentiator not available in Optimizely or VWO
• ✓GDPR-native EU data processing appeals to European brands with data sovereignty requirements
• ✓AI experiment ideation addresses the hypothesis generation bottleneck limiting experimentation velocity
• ✓Bandits AI traffic allocation improves experiment efficiency by dynamically allocating traffic to winners

• ✓Autocapture eliminates instrumentation work — all interactions are available for analysis without pre-planning
• ✓Retroactive analysis allows asking questions about past behavior not anticipated during product build
• ✓Free plan with 10K sessions provides genuine product analytics evaluation without payment
• ✓Contentsquare integration creates path to enterprise digital experience analytics platform

• ✕Enterprise-only pricing limits accessibility for SMB optimisation teams
• ✕EmotionsAI emotion classification effectiveness requires validation against your specific audience and conversion metrics
• ✕Smaller US market presence than Optimizely — evaluate support and ecosystem for your region

• ✕Contentsquare acquisition creates product roadmap uncertainty — evaluate current Heap vs Contentsquare positioning
• ✕Autocapture generates large data volumes requiring filtering to extract signal from noise
• ✕Competing with Amplitude (covered) and Mixpanel (covered) for product analytics market share