Hotjar AI vs CoStar AI

Free plan (35 daily sessions). Basic $32/month. Plus $80/month. Scale $171/month. Enterprise custom.

Enterprise subscription. No public pricing. Annual contracts. CoStar owns LoopNet and Apartments.com. Publicly traded (CSGP).

User session and interaction data processed on Hotjar's infrastructure. GDPR-compliant data collection requires user consent configuration. Review Hotjar's privacy settings for compliance.

Commercial real estate transaction and property data processed on CoStar's infrastructure. Data licensing agreements govern access to CoStar's proprietary database.

• ✓Free plan provides genuine heatmap and recording capability for small websites
• ✓AI insight summaries make heatmap findings accessible to non-analysts
• ✓Widest installed base of any heatmap tool — largest community and tutorial resources
• ✓Contentsquare integration provides path to enterprise digital experience analytics

• ✓Dominant commercial real estate database — most comprehensive US and global CRE property and lease data
• ✓Matterport acquisition integrates 3D spatial intelligence with CRE data and marketing
• ✓AI tenant intelligence provides prospecting signals from job posting and company news data
• ✓Natural language property search makes complex database querying accessible to non-technical brokers

• ✕Free plan limited to 35 daily sessions — insufficient for meaningful analysis on high-traffic sites
• ✕AI insights are summary level — complex analysis still requires deeper tools
• ✕Competing with Microsoft Clarity (free) which provides heatmaps without limitations

• ✕Enterprise subscription pricing appropriate only for professional commercial real estate market participants
• ✕Data accuracy depends on reporting quality — not all transactions are reported to CoStar promptly
• ✕Competing with Xceligent, Crexi, and local market databases in specific geographies