Jasper vs Surfer SEO

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A direct comparison using the real catalog fields currently available for both products.

Last updated July 24, 2026

Tool A

Tool B

Jasper

Jasper AI

Surfer SEO

Surfer

Overview

Rating

—

Jasper best for

Blog writing

Ad copy

Email marketing

Product descriptions

Social media content

Surfer SEO best for

SEO content creation

Blog post optimisation

Content auditing

Keyword research

Content planning

Pricing

Starting price

$49/moBest value

$89/mo

Pricing model

Subscription

Free plan

Free trial

✓

Pricing notes

7-day free trial. Creator plan starts at $49/month. Pro and Business plans at custom pricing with enterprise features and API access.

7-day trial. Essential $89/month. Scale $129/month. Scale AI $219/month. Enterprise custom pricing.

Capabilities

Best for

Blog writingAd copyEmail marketingProduct descriptionsSocial media content

SEO content creationBlog post optimisationContent auditingKeyword researchContent planning

Target audience

Marketing teamsContent managersBrand managersAgenciesE-commerce businesses

SEO professionalsContent marketersDigital marketing agenciesBlog ownersE-commerce content teams

AI type

Writing Assistant

Modalities

Text

Technical

Model provider

AnthropicOpenAI

OpenAI

Model names

—

API available

✓

Open source

Deployment

SaaS

Platforms

WebChrome extension

Web

Integrations

Surfer SEOGoogle DocsWebflowZapierHubSpot

JasperWritesonicWordPressGoogle DocsChrome extension

Team collaboration

✓

Trust & security

Security

Business plan includes SSO and enterprise security features. Content not used to train external models.

Review Surfer's data handling policy. Content processed for SEO analysis is subject to Surfer's privacy terms.

Privacy notes

Review data handling policy before using with confidential brand information. Business plan offers stronger data protections.

Review Surfer SEO's privacy policy before using with sensitive or proprietary content. Enterprise plans include data handling agreements.

Verdict

Pros

Brand Voice significantly reduces revision time for consistent teams
100+ marketing templates cover most common use cases
Strong team collaboration at Business tier
Good for high-volume content production workflows

Live SEO scoring provides objective data-driven content optimisation
Analyses actual top-ranking pages rather than generic best practices
Surfer AI generates optimised articles with built-in SEO structure
Integrates with popular AI writing tools for combined workflow

Cons

Expensive relative to general AI assistants for solo users
Outputs still require human editing
No permanent free plan
API access only on Business plan

$89/month is expensive for occasional content creators
Strong focus on SEO means less value for non-search content
Requires SEO knowledge to use effectively
AI-generated content still needs editing for quality and accuracy