Amplitude / amplitude.com
AI-enhanced product analytics for understanding user behaviour, retention drivers, and product decisions with natural language analytics, anomaly detection, and predictive cohorts.
Pricing
$61/mo
Free plan
Yes
Category
Developer Tools
Platforms
3
Free plan
Yes
API access
Yes
Open source
No
Platforms
3
Amplitude is a leading product analytics platform used by Shopify, Twitter, NBC, and 30,000+ companies. Ask Amplitude provides natural language querying of product data without building funnels or cohort analyses manually. Automated anomaly detection proactively surfaces unusual patterns before manual discovery. Session replay with AI summarisation connects behavioural data to user experience. Predictive cohorts identify users likely to convert, churn, or reach milestones. A generous free plan covering 1M+ monthly events covers many early-stage products.
Amplitude AI runs as ai search software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
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The capabilities that matter most for teams evaluating Amplitude AI.
Natural language querying of event data without building manual funnels or cohort analyses.
Proactively identifies unusual patterns in product metrics, alerting teams to important changes.
ML models predicting which users will convert, churn, or reach milestones for proactive intervention.
Free plan (1M+ monthly events). Plus $61/month. Growth and Enterprise custom. AI features across paid plans.
Model
Freemium
Starting price
$61/mo
Free trial
No
Mixpanel is a direct competitor with similar features. Google Analytics 4 is free with lighter AI. Heap AI automatically captures all interactions. Pendo combines analytics with in-app guidance.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Amplitude, OpenAI
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Segment, mParticle, Braze, Iterable, Salesforce, HubSpot, Data warehouses, SDK
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Review Amplitude's data handling policy. GDPR tools available for consent management.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Amplitude is the best choice for product-led growth companies wanting AI-enhanced analytics to understand retention drivers and optimise user journeys.
Last verified July 24, 2026.
Free plan (1M+ monthly events). Plus $61/month. Growth and Enterprise custom. AI features across paid plans.
Free plan (20M events/month). Growth $28/month (100M events). Enterprise custom. Annual billing available.
SOC 2 Type II. GDPR compliant. CCPA compliant.
SOC 2 Type II. GDPR compliant. CCPA compliant. Data residency options in US, EU, and India.
Review Amplitude's data handling policy. GDPR tools available for consent management.
Review Mixpanel's data handling policy. Event and user data processed per Mixpanel's privacy terms. GDPR tools available for consent management.
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