Hex AI
Hex / hex.tech
AI-powered collaborative data notebook and analytics platform with Magic AI for SQL and Python generation.
Pricing
Free
Free plan
Yes
Category
Data & Analytics
Platforms
1
Rating
4.8 (380)
Free plan
Yes
API access
Yes
Open source
No
Platforms
1
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What is Hex AI?
Hex is an AI-powered collaborative data platform used by 2,000+ data teams at companies including Notion, Loom, and Brex for SQL, Python, and AI-powered data analysis. Magic AI generates SQL and Python from natural language prompts. Hex combines notebook-style analysis with interactive app building so data teams can share insights as polished, interactive reports. Hex AI for data analysis is particularly popular with modern data teams.
How Hex AI works
Hex AI runs as generative ai and nlp software built around text and code workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, with API access for teams that want to embed it into their own products.
What makes it worth shortlisting
The capabilities that matter most for teams evaluating Hex AI.
Magic AI SQL and Python generation from NL
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
Hex AI data analysis assistant
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
Collaborative notebook environment
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
Interactive app building from notebooks
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
2,000+ data team customers
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
SQL, Python, and no-code in one platform
Practical for data teams wanting a collaborative notebook platform with ai sql and python generation to accelerate analysis and share insights as interactive apps. without extra setup.
Best use cases
Who should use it
Pros
- Best collaborative AI data notebook
- Magic AI SQL generation excellent
- Notion, Loom, Brex team validation
- Interactive app publishing from notebooks
- Free plan very generous
Cons
- Less known than Jupyter or Databricks notebooks
- Enterprise features still maturing
- Limited to web (no local kernel)
- Less suitable for ML model training
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Is it worth the price?
Free (unlimited personal); Team from custom; Enterprise custom
Model
Freemium
Starting price
Free
Free trial
No
Tools like Hex AI
Databricks (more ML focus)|Mode Analytics (similar analytics notebooks)|Deepnote (similar collaborative notebooks)|Observable (data visualisation notebooks)|Jupyter (open-source, self-hosted)
Hex AI vs Tableau AI
A side-by-side look at the closest alternative in this category.
Hex AI
Hex
Tableau AI
Tableau (Salesforce)
Free (unlimited personal); Team from custom; Enterprise custom
Tableau Creator from $70/user/month; Explorer from $42/user/month; Viewer from $15/user/month; Enterprise custom
Data teams wanting a collaborative notebook platform with AI SQL and Python generation to accelerate analysis and share insights as interactive apps.
Business intelligence teams and business users wanting the most widely deployed visual analytics platform with AI natural language querying.
SOC 2 Type II; GDPR DPA; data not used for training; SSO on Team
FedRAMP High; HIPAA BAA; GDPR DPA; data not sold; Salesforce Trust Center
- Best collaborative AI data notebook
- Magic AI SQL generation excellent
- Notion, Loom, Brex team validation
- Interactive app publishing from notebooks
- Free plan very generous
- Most widely deployed BI platform
- Einstein Copilot NL querying strong
- Tableau Pulse AI summaries useful
- 86% Fortune 500 adoption
- FedRAMP High for government
- Less known than Jupyter or Databricks notebooks
- Enterprise features still maturing
- Limited to web (no local kernel)
- Less suitable for ML model training
- Expensive
- Steep learning curve for complex dashboards
- AI features require Salesforce ecosystem
- Mobile experience less rich than web
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Proprietary + OpenAI
Models
Magic AI, GPT-4
Platforms
Web
Deployment
Cloud
Integrations
Snowflake, BigQuery, Redshift, Databricks, DuckDB, dbt, GitHub, Slack
Team Collaboration
Yes
Launch Year
2018
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II; GDPR DPA; data not used for training; SSO on Team
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about Hex AI
Editorial Verdict
Should you use Hex AI?
Hex is the best modern collaborative data notebook with AI — Magic AI's SQL and Python generation and the ability to publish notebooks as interactive apps make it uniquely useful for analytics teams.
Last verified July 1, 2025.