KnowBe4 / knowbe4.com
AI-powered security awareness training and phishing simulation platform providing AI-personalised training, simulated phishing campaigns, and human risk management for employee cybersecurity education.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
3
Free plan
No
API access
No
Open source
No
Platforms
3
KnowBe4 is the world's largest security awareness training and phishing simulation platform — providing employee cybersecurity education, simulated phishing attacks, and human risk management for organisations reducing the human element in security incidents. AIDA (Artificial Intelligence Driven Agent) is KnowBe4's AI capability — personalising training content recommendations and simulated phishing email selection based on each employee's historical performance, role, and risk profile. The AI personalisation ensures employees most susceptible to phishing receive more frequent and targeted training rather than everyone completing the same generic annual security awareness curriculum. PhishER is KnowBe4's AI-powered email security tool — prioritising, classifying, and responding to reported phishing emails using ML to identify genuine threats from the volume of employee-reported suspicious emails. Simulated Phishing creates realistic fake phishing emails — testing employee awareness by sending phishing simulations that measure click rates and credential submission rates. Security Coach provides just-in-time training after security policy violations — delivering targeted micro-learning when employees make risky security decisions. Virtual Risk Officer analyses human risk across the organisation — identifying the highest-risk employees and departments for targeted training investment. Content Library provides 1,000+ training modules — short videos, games, and assessments covering phishing, ransomware, social engineering, and compliance topics. With 65,000+ customers globally, KnowBe4 validates as the most widely deployed security awareness training platform.
KnowBe4 AI runs as ml platform software built around text and video workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, lms integrations, and api.
The capabilities that matter most for teams evaluating KnowBe4 AI.
AI personalisation matching training content and phishing simulations to individual employee risk profiles — more effective than generic security awareness for all employees.
AI phishing email triage reducing manual classification of employee-reported suspicious emails — security team efficiency for high-volume phishing report processing.
Human risk analytics across the organisation identifying highest-risk employees and departments — targeted training investment for maximum security impact.
Annual subscription. Custom pricing based on seats. Publicly traded (KNBE). Demo available.
Model
Subscription
Starting price
Free
Free trial
Yes
Proofpoint Security Awareness (rank 915) provides competing security awareness with email security integration. Mimecast (rank 916) provides awareness training with email security. Cofense provides phishing simulation.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
KnowBe4
Platforms
Web, LMS integrations, API
Deployment
SaaS
Integrations
Active Directory, Okta, Microsoft 365, LMS platforms, API
Team Collaboration
No
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Employee training and phishing simulation data processed on KnowBe4 cloud. Individual risk scores based on simulation performance and training completion.
Editorial Verdict
KnowBe4 is the most widely deployed AI security awareness training platform for organisations wanting AI-personalised phishing simulation, human risk management, and comprehensive security education.
Last verified July 24, 2026.
Annual subscription. Custom pricing based on seats. Publicly traded (KNBE). Demo available.
watsonx.ai free trial available. watsonx.ai usage-based from $0.50/CUH. Enterprise custom pricing. IBM Cloud account required.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
IBM enterprise security. SOC 2 Type II. ISO 27001. GDPR compliant. FedRAMP authorised. HIPAA eligible. Data residency options across IBM Cloud regions.
Employee training and phishing simulation data processed on KnowBe4 cloud. Individual risk scores based on simulation performance and training completion.
watsonx processes enterprise data within IBM security boundary. Data residency options allow data to remain within specific geographies. Enterprise includes data handling agreements.
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