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Marketing is one of the faster-moving corners of the AI tool market, with 18 tools currently tracked in this catalog. Rather than one dominant product, the space is split between a handful of well-funded leaders and a long tail of focused, single-purpose tools.
Most marketing tools compete on three things: how much setup they require before they're useful, how well they fit into tools you already use, and how transparent their pricing is once you outgrow the free tier. A quick trial against a real task from your own workflow tells you more than any feature comparison chart.
Marketing tools curated for practical business use cases.
Jasper
Jasper AI / AI Marketing Platform
AI content platform for marketing teams combining brand voice training, campaign templates, and content automation at scale.
Surfer SEO
Surfer / AI SEO Content Optimizer
AI-powered SEO writing and optimisation tool that analyses top-ranking pages and provides data-driven recommendations for creating content that ranks.
Salesforce Einstein AI
Salesforce / AI CRM Platform
AI layer built throughout Salesforce's CRM platform providing predictive lead scoring, opportunity insights, automated email generation, and conversational AI copilot.
HubSpot AI
HubSpot / AI CRM and Marketing
AI features embedded throughout HubSpot's marketing, sales, and service CRM platform including content generation, lead scoring, and conversation intelligence.
Shopify Sidekick AI
Shopify / AI E-Commerce Assistant
AI features embedded in Shopify including a conversational AI business assistant, product description generation, image editing, and email subject line optimisation.
Clearscope
Clearscope / AI SEO Content Optimisation
AI SEO content optimization tool that analyses top-ranking pages and provides term recommendations for creating content that matches search intent.
Buffer AI
Buffer / AI Social Media Scheduling
Social media scheduling and management platform with an AI assistant for generating post ideas, captions, and hashtags for Twitter, LinkedIn, Instagram, and other platforms.
Hootsuite OwlyWriter AI
Hootsuite / AI Social Media Management
AI-powered social media management platform with OwlyWriter AI for content generation, social listening, analytics, and publishing across major social channels.
Mailchimp AI
Mailchimp (Intuit) / AI Email Marketing
AI features in the world's most popular email marketing platform including generative content, send time optimisation, audience segmentation, and campaign performance prediction.
Taplio
Taplio / AI LinkedIn Content Tool
AI-powered LinkedIn content creation and scheduling tool that generates posts, analyses top-performing content, and tracks personal brand growth metrics.
GrowthBar SEO
GrowthBar / AI SEO Writing Tool
AI SEO writing and keyword research tool combining content generation with keyword data, competitor analysis, and a Chrome extension for on-page SEO insights.
Klaviyo AI
Klaviyo / AI E-Commerce Marketing
The dominant e-commerce email and SMS marketing platform with AI-powered predictive CLV, churn prediction, personalised product recommendations, and automated customer journeys, used by 150,000+ brands.
ActiveCampaign AI
ActiveCampaign / AI Marketing Automation
Marketing automation platform with AI predictive send time, predictive content personalisation, and ML contact scoring used by 180,000 businesses worldwide.
Outreach AI
Outreach / AI Sales Engagement
AI-powered sales engagement platform automating multi-channel outreach sequences, providing Kaia real-time call coaching, and managing deal intelligence for enterprise sales teams.
Apollo.io AI
Apollo.io / AI Sales Intelligence
All-in-one sales intelligence and engagement combining a 275 million contact database with AI email generation, sequence automation, and conversation intelligence at pricing accessible to growing teams.
MarketMuse
MarketMuse / AI Content Intelligence
AI content intelligence platform providing topical authority analysis, content gap identification, and content quality scoring for planning and optimising enterprise SEO content strategies.
Frase.io
Frase / AI SEO Writing
AI SEO content optimisation tool that researches competitor content, generates content briefs grounded in SERP analysis, and assists writing with competitive intelligence.
SEMrush AI
Semrush / AI SEO Platform
AI features throughout the leading all-in-one digital marketing platform covering ContentShake AI content generation, Copilot AI recommendations, SEO analysis, PPC research, and competitive intelligence.
Two of the top Marketing tools, compared side by side.
Jasper
Jasper AI
Surfer SEO
Surfer
7-day free trial. Creator plan starts at $49/month. Pro and Business plans at custom pricing with enterprise features and API access.
7-day trial. Essential $89/month. Scale $129/month. Scale AI $219/month. Enterprise custom pricing.
Business plan includes SSO and enterprise security features. Content not used to train external models.
Review Surfer's data handling policy. Content processed for SEO analysis is subject to Surfer's privacy terms.
Review data handling policy before using with confidential brand information. Business plan offers stronger data protections.
Review Surfer SEO's privacy policy before using with sensitive or proprietary content. Enterprise plans include data handling agreements.
Buying Guide
