Marketing tools
Last updated
Marketing is one of the faster-moving corners of the AI tool market, with 138 tools currently tracked in this catalog. Rather than one dominant product, the space is split between a handful of well-funded leaders and a long tail of focused, single-purpose tools.
Most marketing tools compete on three things: how much setup they require before they're useful, how well they fit into tools you already use, and how transparent their pricing is once you outgrow the free tier. A quick trial against a real task from your own workflow tells you more than any feature comparison chart.
Where most people start
Jasper
AI content platform for marketing teams combining brand voice training, campaign templates, and content automation at scale.
Surfer SEO
AI-powered SEO writing and optimisation tool that analyses top-ranking pages and provides data-driven recommendations for creating content that ranks.
Salesforce Einstein AI
AI layer built throughout Salesforce's CRM platform providing predictive lead scoring, opportunity insights, automated email generation, and conversational AI copilot.
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Filter Marketing tools
Marketing tools curated for practical business use cases.
Jasper
AI content platform for marketing teams combining brand voice training, campaign templates, and content automation at scale.
Surfer SEO
AI-powered SEO writing and optimisation tool that analyses top-ranking pages and provides data-driven recommendations for creating content that ranks.
Salesforce Einstein AI
AI layer built throughout Salesforce's CRM platform providing predictive lead scoring, opportunity insights, automated email generation, and conversational AI copilot.
HubSpot AI
AI features embedded throughout HubSpot's marketing, sales, and service CRM platform including content generation, lead scoring, and conversation intelligence.
Shopify Sidekick AI
AI features embedded in Shopify including a conversational AI business assistant, product description generation, image editing, and email subject line optimisation.
Clearscope
AI SEO content optimization tool that analyses top-ranking pages and provides term recommendations for creating content that matches search intent.
Buffer AI
Social media scheduling and management platform with an AI assistant for generating post ideas, captions, and hashtags for Twitter, LinkedIn, Instagram, and other platforms.
Hootsuite OwlyWriter AI
AI-powered social media management platform with OwlyWriter AI for content generation, social listening, analytics, and publishing across major social channels.
Mailchimp AI
AI features in the world's most popular email marketing platform including generative content, send time optimisation, audience segmentation, and campaign performance prediction.
Taplio
AI-powered LinkedIn content creation and scheduling tool that generates posts, analyses top-performing content, and tracks personal brand growth metrics.
GrowthBar SEO
AI SEO writing and keyword research tool combining content generation with keyword data, competitor analysis, and a Chrome extension for on-page SEO insights.
Klaviyo AI
The dominant e-commerce email and SMS marketing platform with AI-powered predictive CLV, churn prediction, personalised product recommendations, and automated customer journeys, used by 150,000+ brands.
ActiveCampaign AI
Marketing automation platform with AI predictive send time, predictive content personalisation, and ML contact scoring used by 180,000 businesses worldwide.
Outreach AI
AI-powered sales engagement platform automating multi-channel outreach sequences, providing Kaia real-time call coaching, and managing deal intelligence for enterprise sales teams.
Apollo.io AI
All-in-one sales intelligence and engagement combining a 275 million contact database with AI email generation, sequence automation, and conversation intelligence at pricing accessible to growing teams.
MarketMuse
AI content intelligence platform providing topical authority analysis, content gap identification, and content quality scoring for planning and optimising enterprise SEO content strategies.
Frase.io
AI SEO content optimisation tool that researches competitor content, generates content briefs grounded in SERP analysis, and assists writing with competitive intelligence.
SEMrush AI
AI features throughout the leading all-in-one digital marketing platform covering ContentShake AI content generation, Copilot AI recommendations, SEO analysis, PPC research, and competitive intelligence.
Sprout Social AI
AI-powered enterprise social media management platform with AI-enhanced social listening, Smart Inbox prioritisation, and optimal posting recommendations for enterprise marketing teams.
Clay
AI-powered sales intelligence and outreach personalisation platform that enriches lead data from 75+ sources and uses AI to write personalised outreach messages at scale for sales teams.
ZoomInfo Copilot
AI sales intelligence layer on ZoomInfo's B2B database that surfaces buying signals, recommends target accounts, and helps sales teams prioritise outreach based on AI intent data analysis.
6sense AI
AI-powered account-based marketing platform that identifies companies in active buying cycles using intent data and AI, enabling sales and marketing teams to engage buyers before they raise their hand.
Salesloft AI
AI-powered sales engagement platform for managing multi-touch outreach sequences, call coaching, deal intelligence, and revenue forecasting across the enterprise sales workflow.
Sprinklr AI+
Enterprise customer experience platform with AI across social media management, customer care, marketing, and research, used by major global brands for unified customer experience operations.
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Jasper vs Surfer SEO
Two of the top Marketing tools, compared side by side.
Jasper
Jasper AI
Surfer SEO
Surfer
7-day free trial. Creator plan starts at $49/month. Pro and Business plans at custom pricing with enterprise features and API access.
7-day trial. Essential $89/month. Scale $129/month. Scale AI $219/month. Enterprise custom pricing.
Business plan includes SSO and enterprise security features. Content not used to train external models.
Review Surfer's data handling policy. Content processed for SEO analysis is subject to Surfer's privacy terms.
Review data handling policy before using with confidential brand information. Business plan offers stronger data protections.
Review Surfer SEO's privacy policy before using with sensitive or proprietary content. Enterprise plans include data handling agreements.
- Brand Voice significantly reduces revision time for consistent teams
- 100+ marketing templates cover most common use cases
- Strong team collaboration at Business tier
- Good for high-volume content production workflows
- Live SEO scoring provides objective data-driven content optimisation
- Analyses actual top-ranking pages rather than generic best practices
- Surfer AI generates optimised articles with built-in SEO structure
- Integrates with popular AI writing tools for combined workflow
- Expensive relative to general AI assistants for solo users
- Outputs still require human editing
- No permanent free plan
- API access only on Business plan
- $89/month is expensive for occasional content creators
- Strong focus on SEO means less value for non-search content
- Requires SEO knowledge to use effectively
- AI-generated content still needs editing for quality and accuracy
Buying Guide
How to choose a marketing tool
- Shortlist two or three marketing tools and run the same real task through each before picking one — feature lists rarely predict day-to-day fit.
- Check the pricing model closely: usage-based plans can look cheap at first and scale unpredictably once you're a regular user.
- Confirm data handling and retention policies if the tool will touch anything proprietary or customer-facing.