Apollo.io AI
Apollo.io / apollo.io
All-in-one sales intelligence and engagement combining a 275 million contact database with AI email generation, sequence automation, and conversation intelligence at pricing accessible to growing teams.
Pricing
$59/mo
Free plan
Yes
Category
Marketing
Platforms
4
Rating
4.6 (15000)
Free plan
Yes
API access
Yes
Open source
No
Platforms
4
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What is Apollo.io AI?
Apollo combines prospecting data and outreach automation at pricing well below ZoomInfo ($15,000+/year). The 275 million contact database includes verified emails and phone numbers. Built-in sequence automation competes with Outreach and Salesloft. AI email personalisation generates outreach incorporating company news, funding, and tech stack signals at scale. Data quality has historically lagged ZoomInfo but the gap has narrowed substantially.
How Apollo.io AI works
Apollo.io AI runs as writing assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, chrome extension, and ios, with API access for teams that want to embed it into their own products.
What makes it worth shortlisting
The capabilities that matter most for teams evaluating Apollo.io AI.
Contact database
275M+ verified business contacts with emails, phone numbers, and firmographic data.
AI email personalisation
Generates personalised outreach incorporating prospect-specific signals at scale.
Sequence automation
Multi-touch outreach sequences automating email, call, and LinkedIn follow-ups with AI-personalised content.
Best use cases
Who should use it
Pros
- All-in-one prospecting data and outreach automation at accessible pricing
- AI personalisation at scale produces more relevant outreach
- Pricing from free to $149/month vs $15,000+ for ZoomInfo
- Fast-growing with regular product improvements
Cons
- Data quality historically lower than ZoomInfo for phone number accuracy
- Conversation intelligence less mature than Gong or Chorus
- Free plan export limits restrict active prospecting
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Is it worth the price?
Free plan (limited exports/month). Basic $59/month (unlimited email exports). Professional $99/month. Organisation $149/month. Annual saves ~20%.
Model
Freemium
Starting price
$59/mo
Free trial
No
Tools like Apollo.io AI
ZoomInfo provides higher-quality data at significantly higher cost. LinkedIn Sales Navigator has the most complete professional data. Outreach and Salesloft provide more sophisticated enterprise sales engagement.
Apollo.io AI vs Jasper
A side-by-side look at the closest alternative in this category.
Apollo.io AI
Apollo.io
Jasper
Jasper AI
Free plan (limited exports/month). Basic $59/month (unlimited email exports). Professional $99/month. Organisation $149/month. Annual saves ~20%.
7-day free trial. Creator plan starts at $49/month. Pro and Business plans at custom pricing with enterprise features and API access.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Business plan includes SSO and enterprise security features. Content not used to train external models.
Apollo processes prospect contact data under GDPR and CCPA compliance. Ensure appropriate lawful basis for contacting prospects.
Review data handling policy before using with confidential brand information. Business plan offers stronger data protections.
- All-in-one prospecting data and outreach automation at accessible pricing
- AI personalisation at scale produces more relevant outreach
- Pricing from free to $149/month vs $15,000+ for ZoomInfo
- Fast-growing with regular product improvements
- Brand Voice significantly reduces revision time for consistent teams
- 100+ marketing templates cover most common use cases
- Strong team collaboration at Business tier
- Good for high-volume content production workflows
- Data quality historically lower than ZoomInfo for phone number accuracy
- Conversation intelligence less mature than Gong or Chorus
- Free plan export limits restrict active prospecting
- Expensive relative to general AI assistants for solo users
- Outputs still require human editing
- No permanent free plan
- API access only on Business plan
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI
Platforms
Web, Chrome extension, iOS, Android
Deployment
SaaS
Integrations
Salesforce, HubSpot, Outreach, Salesloft, LinkedIn, Zapier, API
Team Collaboration
No
Launch Year
2015
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Apollo processes prospect contact data under GDPR and CCPA compliance. Ensure appropriate lawful basis for contacting prospects.
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about Apollo.io AI
Editorial Verdict
Should you use Apollo.io AI?
Apollo is the best all-in-one sales intelligence and engagement tool for growing sales teams wanting ZoomInfo-quality prospecting with Outreach-style automation at accessible pricing.
Last verified July 24, 2026.