Acquia / acquia.com
AI-powered customer data platform providing unified customer profiles, ML audience segmentation, and real-time personalisation activation for enterprise marketing teams.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Acquia CDP is a customer data platform — providing unified customer profile building, ML audience segmentation, and real-time personalisation activation for enterprise marketing teams managing complex multi-channel customer data. The CDP collects and unifies customer data from web, mobile, e-commerce, email, and CRM sources — building 360-degree customer profiles from identified and anonymous interactions. ML Audience Segmentation applies machine learning to identify customer segments — lookalike modelling, predictive lifetime value segmentation, and churn propensity grouping for targeted marketing. Real-Time Personalisation activates segments across digital channels — serving personalised content, product recommendations, and offers to each visitor based on their CDP profile in real time. Journey Orchestration coordinates multi-channel marketing — triggers, conditions, and actions that send the right message at the right moment across email, SMS, web, and advertising channels. Analytics provides customer behaviour intelligence — cohort analysis, segment performance tracking, and attribution for marketing programme optimisation. Identity Resolution connects anonymous visitor behaviour to known customer records — recognising returning visitors across devices and attributing pre-identification behaviour to customer profiles. Integration with Acquia DXP connects CDP data to Drupal personalisation — the natural complement to Acquia's CMS for enterprises needing unified marketing technology. With enterprise marketing team adoption, Acquia CDP validates for organisations wanting open CDP alongside Drupal CMS.
Acquia CMS AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Acquia CMS AI.
Predictive audience grouping beyond rules — lookalike, LTV, and churn propensity models.
Anonymous to known profile connection across devices — complete customer journey attribution.
Multi-channel trigger automation for personalised engagement at scale.
Enterprise licensing. No public pricing. Annual contracts. Private company (Vista Equity). Demo available.
Model
Enterprise
Starting price
Free
Free trial
Yes
Segment (covered) provides widely deployed CDP. Tealium provides enterprise CDP. mParticle provides mobile-focused CDP. Bloomreach provides e-commerce CDP.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Acquia AI
Platforms
Web, API
Deployment
SaaS
Integrations
Drupal, Salesforce, Marketo, Google Ads, Meta Ads, API
Team Collaboration
Yes
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Customer data and behaviour processed on Acquia cloud. ML models trained on unified customer profile data within the CDP.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Acquia CDP is a solid AI customer data platform for Acquia DXP ecosystem organisations wanting ML audience segmentation, real-time personalisation, and identity resolution for enterprise marketing.
Last verified July 24, 2026.
Enterprise licensing. No public pricing. Annual contracts. Private company (Vista Equity). Demo available.
Enterprise licensing. Owned by Arm Holdings (acquired 2021). Demo available.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. APIC (Japan) compliant. Enterprise data handling agreements.
Customer data and behaviour processed on Acquia cloud. ML models trained on unified customer profile data within the CDP.
Customer data processed on Treasure Data cloud under applicable enterprise privacy standards including Japanese APIC requirements.
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