ActiveCampaign / activecampaign.com
Marketing automation platform with AI predictive send time, predictive content personalisation, and ML contact scoring used by 180,000 businesses worldwide.
Free plan
No
API access
Yes
Open source
No
Platforms
3
ActiveCampaign serves 180,000 businesses with enterprise-level marketing automation at mid-market pricing. Predictive sending analyses each contact's historical engagement to determine optimal delivery time. Predictive content shows different email content based on individual behaviour. AI email generation drafts content from prompts. Machine learning contact scoring automatically scores leads on engagement behaviour. At $79/month for Professional, ActiveCampaign provides sophisticated automation at a fraction of Marketo or Pardot pricing.
ActiveCampaign AI runs as writing assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
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The capabilities that matter most for teams evaluating ActiveCampaign AI.
Determines optimal email delivery time for each contact based on individual historical engagement patterns.
Shows different email content to contacts based on AI analysis of individual behaviour and preferences.
Automatically scores leads based on engagement behaviour without manual scoring configuration.
Starter $15/month (1,000 contacts). Plus $49/month. Professional $79/month with full AI. Enterprise custom. 14-day free trial.
Model
Subscription
Starting price
$15/mo
Free trial
Yes
Klaviyo is stronger for e-commerce email. Mailchimp is simpler for basic email marketing. HubSpot provides full marketing, sales, and service in one platform. Marketo targets larger enterprise teams.
A side-by-side look at the closest alternative in this category.
ActiveCampaign AI
ActiveCampaign
Mailchimp AI
Mailchimp (Intuit)
Key facts about model providers, platforms, and team support.
Model Provider
ActiveCampaign, OpenAI
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Shopify, WooCommerce, Salesforce, WordPress, Zapier, 900+ integrations
Team Collaboration
No
Launch Year
2016
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Review ActiveCampaign's data handling policy before importing customer contact data.
Editorial Verdict
ActiveCampaign is the best marketing automation for small and mid-market teams wanting advanced automation with AI personalisation without enterprise pricing.
Last verified July 24, 2026.
Antonio Lazzari
Nathan Brooks
Nathan Sterling
Joe Correa
Starter $15/month (1,000 contacts). Plus $49/month. Professional $79/month with full AI. Enterprise custom. 14-day free trial.
Free plan (500 contacts, 1,000 sends/month). Essentials $13/month (500 contacts). Standard $20/month (includes AI features, 500 contacts). Premium $350/month. Pricing scales with contact list size.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Review Mailchimp's data handling policy. Subscriber and campaign data processed per Mailchimp's privacy terms. GDPR tools included.
Review ActiveCampaign's data handling policy before importing customer contact data.
Mailchimp processes subscriber and email data per its privacy policy. GDPR compliance tools included. Review data handling policy before importing sensitive subscriber data.
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