Amplitude / amplitude.com
AI-powered product analytics and experimentation platform providing AI insight generation, user journey analysis, predictive analytics, and A/B testing for product-led growth organisations.
Pricing
Free
Free plan
Yes
Category
Developer Tools
Platforms
5
Free plan
Yes
API access
Yes
Open source
No
Platforms
5
Amplitude is a product analytics and digital experience intelligence platform providing event-based user behaviour analytics, AI-powered insight generation, experimentation, and session replay. Ask Amplitude enables natural language queries of product analytics data. AI insight generation surfaces patterns and anomalies automatically. Predictive Audiences identify users most likely to convert or churn. Funnels visualise where users drop off in product flows. Cohort Analysis compares behaviour across user segments. Experiment provides statistically rigorous A/B testing with sequential analysis. Session Replay integrates with analytics. With 3,000+ enterprise customers including Twitter, Dropbox, and PayPal, Amplitude validates as a leading product analytics platform.
Amplitude AI runs as llm assistant software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Amplitude AI.
Natural language product analytics enabling non-technical stakeholders to explore data.
ML user segment identification for conversion and churn prediction.
A/B testing with sequential analysis preventing premature decisions from insufficient data.
Free plan (50,000 monthly tracked users). Plus $49/month. Growth custom. Enterprise custom. Publicly traded (AMPL).
Model
Freemium
Starting price
Free
Free trial
No
Mixpanel (covered) provides competing product analytics. PostHog (covered) provides open-source analytics. Heap (covered) provides auto-capture analytics. Pendo (covered) provides product analytics with in-app guides.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Amplitude
Platforms
Web, iOS, Android, JS SDK, API
Deployment
SaaS
Integrations
Segment, Snowflake, Braze, HubSpot, Slack, API
Team Collaboration
Yes
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. HIPAA eligible.
Product event and user behaviour data processed on Amplitude cloud.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Amplitude is a leading AI product analytics platform for product-led organisations wanting natural language analytics, predictive audiences, A/B experimentation, and user journey analysis.
Last verified July 24, 2026.
Free plan (50,000 monthly tracked users). Plus $49/month. Growth custom. Enterprise custom. Publicly traded (AMPL).
Free plan (200K events/day). Pro $150/month. Enterprise custom.
SOC 2 Type II. ISO 27001. GDPR compliant. HIPAA eligible.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Product event and user behaviour data processed on Amplitude cloud.
Product experiment and analytics event data processed on Statsig's infrastructure. Review data handling for user behavioural data used in experimentation.
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