Apollo.io AI
Apollo.io / apollo.io
AI-powered sales intelligence and engagement platform with 275M+ contacts, AI email writing, and automated sequences.
Pricing
$49/mo
Free plan
Yes
Category
Sales AI
Platforms
2
Rating
4.6 (8200)
Free plan
Yes
API access
Yes
Open source
No
Platforms
2
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What is Apollo.io AI?
Apollo.io is a sales intelligence and engagement platform used by 1M+ users for B2B prospecting and outreach with 275M+ verified contacts. AI features include AI-powered email writing (AI Writer), personalised sequence generation, AI lead scoring, and conversation intelligence. Apollo's free plan offers genuine value making it popular with startups and SMBs.
How Apollo.io AI works
Apollo.io AI runs as generative ai and ml software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and chrome extension, with API access for teams that want to embed it into their own products.
What makes it worth shortlisting
The capabilities that matter most for teams evaluating Apollo.io AI.
AI Writer email personalisation
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
275M+ verified B2B contacts
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
AI lead scoring and ICP matching
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
Automated email and phone sequences
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
1M+ user base
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
Conversation intelligence
Practical for smbs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with ai email writing and a large contact database. without extra setup.
Best use cases
Who should use it
Pros
- Best value sales intelligence (free plan generous)
- 275M+ contact database with AI enrichment
- AI Writer generates good personalised emails
- 1M+ user validation
- All-in-one prospecting and engagement
Cons
- Contact data accuracy varies
- Email deliverability can be an issue at high volume
- AI Writer quality inconsistent
- Free plan limited to 10 credits/month
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Is it worth the price?
Free (limited); Basic from $49/user/month; Professional from $79/user/month; Organization from $99/user/month
Model
Freemium
Starting price
$49/mo
Free trial
Yes
Tools like Apollo.io AI
ZoomInfo (more accurate data, much more expensive)|Lusha (GDPR-focused European data)|Cognism (European phone-verified)|Clay (data enrichment orchestration)|Outreach (engagement-only, no data)
Apollo.io AI vs Salesforce Einstein Sales AI
A side-by-side look at the closest alternative in this category.
Apollo.io AI
Apollo.io
Salesforce Einstein Sales AI
Salesforce
Free (limited); Basic from $49/user/month; Professional from $79/user/month; Organization from $99/user/month
Einstein included in Sales Cloud; Einstein GPT from $50/user/month; Enterprise custom
SMBs, startups, and sales teams wanting an all-in-one prospecting and engagement platform with AI email writing and a large contact database.
B2B sales teams using Salesforce CRM wanting AI that surfaces the right leads, insights, and content to accelerate deals.
GDPR DPA; CCPA compliant; email consent tools; data not sold
FedRAMP High; GDPR DPA; data not used for training without consent; Einstein Trust Layer
- Best value sales intelligence (free plan generous)
- 275M+ contact database with AI enrichment
- AI Writer generates good personalised emails
- 1M+ user validation
- All-in-one prospecting and engagement
- Most widely deployed AI for sales (Salesforce CRM)
- Einstein Trust Layer for responsible AI
- FedRAMP High for government
- 150,000+ customer validation
- Forecasting accuracy improves over time
- Contact data accuracy varies
- Email deliverability can be an issue at high volume
- AI Writer quality inconsistent
- Free plan limited to 10 credits/month
- Requires Salesforce CRM (no standalone)
- Additional cost on top of Salesforce
- AI features require data quality investment
- Einstein GPT quality varies
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Proprietary + OpenAI
Models
Apollo AI Writer, GPT-4
Platforms
Web, Chrome extension
Deployment
Cloud
Integrations
Salesforce, HubSpot, LinkedIn, Slack, Outreach, Salesloft, Zapier
Team Collaboration
Yes
Launch Year
2015
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
GDPR DPA; CCPA compliant; email consent tools; data not sold
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about Apollo.io AI
Editorial Verdict
Should you use Apollo.io AI?
Apollo.io is the best all-in-one sales intelligence platform for cost-conscious teams — the 275M+ contact database, AI email writing, and generous free plan make it unbeatable at its price point.
Last verified July 1, 2025.