Cloudinary / cloudinary.com
AI-powered media management platform providing AI background removal, auto-cropping, smart resizing, automatic image optimisation, and video transformation for web and mobile developers.
Pricing
Free
Free plan
Yes
Category
Developer Tools
Platforms
3
Free plan
Yes
API access
Yes
Open source
No
Platforms
3
Cloudinary is a media management and optimisation platform — providing cloud storage, AI-powered image and video transformation, and global CDN delivery for web and mobile applications. Developers integrate Cloudinary's SDK to store, transform, and deliver images and videos optimally without building media infrastructure. AI transformation capabilities include background removal without green screens, smart cropping that automatically identifies the important subject in images and crops around it, AI upscaling improving image resolution through ML superresolution, and automatic format selection (WebP, AVIF) for optimal browser delivery. Generative AI features include AI background replacement — replacing image backgrounds with AI-generated scenes. AI-powered video transcription and captioning generate accessibility captions automatically. Image Optimisation automatically selects the best format and compression quality for each browser — serving WebP or AVIF to supporting browsers and JPEG/PNG to others without developer conditional logic. Responsive Images deliver correctly sized images for each device — preventing mobile devices from downloading desktop-resolution images that waste bandwidth and slow page loads. Digital Asset Management (DAM) provides a searchable media library — storing, organising, and finding images and videos with AI-powered content-based search. With customers including Mediaan, Bleacher Report, and Fiverr, Cloudinary validates across media, sports, and marketplace for developer media management.
Cloudinary AI runs as ml platform software built around image and video workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, sdk, and api, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Cloudinary AI.
Subject-aware automatic image cropping for responsive designs — ensuring important subjects remain visible across device sizes without manual crop coordinate specification.
Format and quality selection per browser serving WebP, AVIF, or JPEG optimally — page speed improvement without developer conditional format detection logic.
Worldwide media delivery from edge nodes — fast image and video loading for global audiences without managing separate CDN infrastructure.
Free plan (25GB storage). Plus $89/month. Advanced $224/month. Enterprise custom.
Model
Freemium
Starting price
Free
Free trial
No
Imgix provides image URL API transformation. Fastly provides CDN with image optimisation. Bunny.net provides CDN with media delivery. AWS S3 + CloudFront provides media storage and CDN within AWS.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Cloudinary
Platforms
Web, SDK, API
Deployment
SaaS
Integrations
React, Vue, Angular, Next.js, Shopify, API
Team Collaboration
No
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Image and video media processed on Cloudinary cloud. Media assets stored on Cloudinary CDN infrastructure or customer S3-backed storage.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Cloudinary is the best AI media management platform for web developers wanting AI image transformation, automatic format optimisation, and CDN delivery without building media infrastructure.
Last verified July 24, 2026.
Free plan (25GB storage). Plus $89/month. Advanced $224/month. Enterprise custom.
Free plan with local AI models. Cloud plan $10/month with cloud sync and more features. Teams plan at custom pricing.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
On-device AI by default keeps code and context on local hardware. Cloud sync requires explicit opt-in. Teams plan includes data handling terms.
Image and video media processed on Cloudinary cloud. Media assets stored on Cloudinary CDN infrastructure or customer S3-backed storage.
On-device processing provides strong privacy for sensitive code by default. Cloud sync sends data to Pieces' infrastructure. Review privacy settings and terms before enabling cloud sync with sensitive codebases.
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