Frase / frase.io
AI SEO content optimisation tool that researches competitor content, generates content briefs grounded in SERP analysis, and assists writing with competitive intelligence.
Free plan
No
API access
No
Open source
No
Platforms
1
Frase combines SEO research and AI writing in an integrated workflow. It analyses top-ranking pages for a target keyword, extracts topics and questions that correlate with high rankings, and presents this in a content brief. The AI writing assistant drafts content informed by this research rather than generating generic content. The research-first approach distinguishes Frase from tools that generate content without competitive grounding.
Frase.io runs as writing assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web.
The capabilities that matter most for teams evaluating Frase.io.
Analyses top-ranking pages for a keyword to extract topics, questions, and content structures associated with high rankings.
Generates structured content plans based on competitor coverage for comprehensive topic coverage.
Drafts content informed by SERP research rather than generating generic content without competitive grounding.
No free plan. Solo $45/month (1 user). Team $115/month (3 users). Enterprise custom pricing. 5-day trial for $1.
Model
Subscription
Starting price
$45/mo
Free trial
Yes
Surfer SEO is a direct competitor with different interface preferences. Clearscope provides deeper content grading. MarketMuse offers topical authority strategy for enterprise teams.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI
Platforms
Web
Deployment
SaaS
Integrations
Google Search Console, WordPress, Google Docs, Zapier, API
Team Collaboration
Yes
Launch Year
2018
Compliance signals and data-handling notes as reported by the vendor.
Review Frase data handling policy. Content and SERP analysis data processed on Frase servers.
Review Frase privacy policy before using with sensitive content strategies.
Editorial Verdict
Frase is a strong choice for SEO content writers who want competitive SERP research and AI writing in one integrated workflow at a price between free tools and premium platforms.
Last verified July 24, 2026.
No free plan. Solo $45/month (1 user). Team $115/month (3 users). Enterprise custom pricing. 5-day trial for $1.
7-day trial. Essential $89/month. Scale $129/month. Scale AI $219/month. Enterprise custom pricing.
Review Frase data handling policy. Content and SERP analysis data processed on Frase servers.
Review Surfer's data handling policy. Content processed for SEO analysis is subject to Surfer's privacy terms.
Review Frase privacy policy before using with sensitive content strategies.
Review Surfer SEO's privacy policy before using with sensitive or proprietary content. Enterprise plans include data handling agreements.
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