Hightouch / hightouch.com
Data activation platform that syncs data from warehouses to marketing and sales tools, adding AI-powered audience creation, predictive scoring, and personalisation triggers from data warehouse models.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
2
Free plan
No
API access
Yes
Open source
No
Platforms
2
Hightouch is a data activation and reverse ETL platform that connects data warehouse tables and models to operational business tools — syncing audience lists, user attributes, and computed metrics from Snowflake, BigQuery, or Redshift into Salesforce, HubSpot, Braze, Klaviyo, and other tools without custom engineering work.
The reverse ETL concept solves a pervasive data operations problem: analytics teams build powerful models and audience segments in the data warehouse, but these insights are trapped in the warehouse — not accessible to the marketing, sales, and customer success teams who need them in their operational tools. Hightouch syncs warehouse data to operational tools automatically.
AI Audiences extends this with natural language audience definition — marketers describe the audience they want ('customers who bought running shoes in the last 90 days and haven't purchased since, with high predicted lifetime value') and Hightouch translates this to a warehouse query and syncs the result to the relevant marketing tool. Non-technical marketers can activate warehouse-powered audiences without SQL.
Predictive audience scoring uses ML models within Hightouch to score users for churn risk, conversion likelihood, and lifetime value directly from the warehouse data, adding predictive intelligence to activation without a separate ML platform.
At free for basic reverse ETL and $500/month+ for business features, Hightouch has become widely adopted among data-driven companies using the modern data stack (Snowflake, dbt, Segment).
Hightouch AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Hightouch AI.
Syncs data warehouse tables and models to 50+ operational destinations including Salesforce, HubSpot, Braze, and Klaviyo without custom integration code for each destination.
Natural language audience creation where marketers describe the target audience in plain English and Hightouch generates the warehouse query and activates the result without SQL expertise.
ML-powered churn risk, conversion likelihood, and lifetime value scoring directly from warehouse data, adding predictive intelligence to activation workflows within the platform.
Free plan available. Growth custom pricing. Business $500/month+. Enterprise custom. 14-day free trial.
Model
Freemium
Starting price
Free
Free trial
Yes
Census AI is a direct competitor for reverse ETL. Segment provides CDP functionality alongside activation. Salesforce Data Cloud provides activation within Salesforce. Rudderstack is an open source alternative.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Hightouch
Platforms
Web, API
Deployment
SaaS
Integrations
Snowflake, BigQuery, Redshift, Databricks, Salesforce, HubSpot, Braze, Klaviyo, 50+ destinations, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Review Hightouch's data handling policy. Warehouse query results and synced data processed on Hightouch's infrastructure.
Editorial Verdict
Hightouch is the best data activation platform for companies using a modern data stack (Snowflake, dbt) who want to sync warehouse-built audiences and models to marketing tools without custom engineering.
Last verified July 24, 2026.
Free plan available. Growth custom pricing. Business $500/month+. Enterprise custom. 14-day free trial.
Looker Studio is free. Looker (enterprise) pricing via Google Cloud — custom based on seats and features. 30-day trial.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. FedRAMP authorised. HIPAA eligible. Google Cloud enterprise security.
Review Hightouch's data handling policy. Warehouse query results and synced data processed on Hightouch's infrastructure.
Data processed within Google Cloud infrastructure under Google's enterprise data handling agreements.
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