Maze / maze.co
AI-powered user research platform that enables rapid unmoderated testing, prototype testing, and AI analysis of research results, used by product teams worldwide.
Free plan
Yes
API access
No
Open source
No
Platforms
1
Maze is a user research platform that has integrated AI to accelerate the most time-consuming parts of user research: study design, response collection, and insight synthesis. For product teams who need to validate designs, test prototypes, or understand user behaviour at speed, Maze provides a faster alternative to traditional moderated usability research.
The platform supports multiple research methodologies: prototype testing (with Figma, InVision, or other design tools), card sorting, tree testing, surveys, and 5-second tests. The unmoderated format means participants complete studies at their own time without a researcher present, enabling larger sample sizes and faster results than scheduling moderated sessions.
AI question generation helps researchers design studies by suggesting appropriate questions based on the study objective, reducing the expertise required to write effective user research instruments. AI insight synthesis automatically analyses open-text responses, grouping similar feedback and highlighting patterns that would otherwise require manual thematic analysis.
The AI summary of a completed study condenses findings into a brief actionable overview, reducing the time from data collection to actionable insight. For product teams running frequent research in iterative development cycles, this acceleration is genuinely valuable.
At $99/month for the Professional plan with unlimited studies, Maze is positioned as a professional tool rather than an enterprise platform. The free plan with one study per month allows evaluation.
Maze AI runs as ai research software built around text and image workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web.
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The capabilities that matter most for teams evaluating Maze AI.
Tests how users interact with Figma and other design tool prototypes in unmoderated usability sessions.
Automatically analyses open-text research responses by grouping similar feedback and surfacing patterns for faster actionable insights.
Pre-built research study structures for common user research methodologies reducing setup time.
Free plan with 1 study/month and limited responses. Professional $99/month (unlimited studies). Organisation custom pricing.
Model
Freemium
Starting price
$99/mo
Free trial
No
UserTesting provides more comprehensive moderated and unmoderated research. Dovetail is better for qualitative research synthesis. Lyssna (formerly UsabilityHub) is a direct competitor at similar pricing.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI
Platforms
Web
Deployment
SaaS
Integrations
Figma, InVision, Marvel, Sketch, Lyssna, Slack, Jira
Team Collaboration
Yes
Launch Year
2018
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO and data handling agreements.
Review Maze's data handling policy for participant research data. Research participants' data handled per Maze's privacy policy and applicable research ethics requirements.
Editorial Verdict
Maze is well-suited for product teams that run frequent user research as part of iterative development. Teams with occasional research needs should evaluate the $99/month against less frequent alternatives.
Last verified July 24, 2026.
Maze is most valuable for product teams at design-led companies running regular user research as part of their development process. Teams running occasional or ad hoc research will find the $99/month hard to justify.
Free plan with 1 study/month and limited responses. Professional $99/month (unlimited studies). Organisation custom pricing.
Free plan with limited projects and uploads. Professional $29/month (1 user, 3 projects). Team $99/month (5 users). Enterprise custom pricing.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO and data handling agreements.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO, SCIM, and data handling agreements.
Review Maze's data handling policy for participant research data. Research participants' data handled per Maze's privacy policy and applicable research ethics requirements.
Review Dovetail's data handling policy for customer and participant research data. Ensure participant consent covers AI analysis of interview data.
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