Mouseflow / mouseflow.com
AI-powered website analytics platform providing session replay, AI heatmaps, funnel analysis, and form analytics to understand user behaviour and improve conversion rates.
Pricing
Free
Free plan
Yes
Category
Developer Tools
Platforms
3
Free plan
Yes
API access
Yes
Open source
No
Platforms
3
Mouseflow is a website behavioural analytics platform — providing session replay, heatmaps, funnel analysis, and form analytics to help digital teams understand how users interact with websites and identify conversion optimisation opportunities. AI capabilities include AI-powered session replay filtering — automatically identifying the most interesting sessions based on user frustration signals (rage clicks, error clicks, dead clicks, excessive scrolling) without manually watching thousands of recordings. Friction Detection AI identifies pages and elements causing user frustration — aggregating signals across all sessions to surface systematic UX issues rather than individual user problems. AI Heatmaps show aggregate user interaction patterns — click heatmaps, scroll heatmaps, and move heatmaps providing visual representation of where users focus and interact on each page. Funnel Analysis tracks conversion through multi-step processes — identifying where users drop off in checkout flows, registration forms, and onboarding sequences. Form Analytics provides field-by-field form performance — which fields are most abandoned, most corrected, and most time-consuming in form completion. Feedback Campaigns trigger in-session micro-surveys — collecting contextual user feedback at moments of frustration or completion. Error Tracking captures JavaScript errors alongside session context — connecting technical errors to the user experience impact visible in session replay. With 200,000+ websites using Mouseflow, it validates as a widely adopted session analytics platform.
Mouseflow AI runs as ml platform software built around image and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, cli, and api, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Mouseflow AI.
Frustration signal-based session prioritisation identifying the most valuable recordings — rage clicks, error clicks, and excessive scrolling flagging sessions worth reviewing.
Systematic UX issue identification from aggregated frustration signals — surfacing problematic pages and elements affecting many users rather than individual session issues.
Field-level completion metrics showing abandonment, correction, and time patterns — targeted form optimisation intelligence for conversion rate improvement.
Free plan (500 recordings/month). Starter $31/month. Growth $109/month. Business $219/month. Enterprise custom.
Model
Freemium
Starting price
Free
Free trial
No
Hotjar (covered) is the most widely deployed session replay and heatmap tool. FullStory (covered) provides enterprise session analytics. Crazy Egg (rank 925) provides heatmaps. Heap (covered) provides product analytics.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Mouseflow
Platforms
Web, CLI, API
Deployment
SaaS
Integrations
Google Analytics, Google Tag Manager, Shopify, Segment, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
User session and interaction data processed on Mouseflow cloud under applicable data privacy regulations. IP anonymisation available for privacy-conscious deployments.
Editorial Verdict
Mouseflow is a strong AI session replay and heatmap platform for digital teams wanting AI frustration detection, multi-step funnel analysis, and form analytics at accessible pricing.
Last verified July 24, 2026.
Free plan (500 recordings/month). Starter $31/month. Growth $109/month. Business $219/month. Enterprise custom.
Basic $29/month. Standard $49/month. Plus $99/month. Pro $249/month.
AI-powered session replay prioritisation for UX analysis
Heatmap-based user attention and interaction visualisation
Conversion funnel drop-off identification
Form completion analysis and optimisation
User frustration pattern detection across sessions
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
User session and interaction data processed on Mouseflow cloud under applicable data privacy regulations. IP anonymisation available for privacy-conscious deployments.
User session and heatmap data processed on Crazy Egg cloud under applicable data privacy regulations.
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