Moz / moz.com
AI-powered SEO analytics platform providing keyword research, site auditing, link analysis, rank tracking, and AI content optimisation tools for organic search performance improvement.
Pricing
$99/mo
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Moz is one of the most established SEO analytics platforms — providing keyword research, backlink analysis (Link Explorer), site auditing (Moz Pro), rank tracking, and local SEO management tools. Domain Authority (DA) is Moz's proprietary website authority metric — a 1-100 score predicting ranking potential based on the quality and quantity of inbound links. DA has become an industry-standard metric used across the SEO community, giving Moz brand recognition beyond active platform users. AI capabilities include AI-powered keyword suggestions, AI content grading for on-page SEO optimisation, and AI-generated meta description and title tag recommendations. Keyword Explorer provides keyword difficulty scores, search volume estimates, and SERP analysis — identifying keyword opportunities where a site can realistically rank. Link Explorer provides the most comprehensive backlink index for analysing referring domains, anchor text distribution, and link quality for competitive link analysis. Local SEO (Moz Local) manages business listings across Google, Yelp, Facebook, and 100+ directories — ensuring consistent NAP (Name, Address, Phone) data for local search visibility. With 500,000+ SEO professionals using Moz tools, it validates as one of the most widely used SEO analytics platforms.
Moz AI runs as llm assistant software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and chrome extension.
The capabilities that matter most for teams evaluating Moz AI.
Keyword research providing difficulty scores, search volume estimates, and SERP analysis — identifying keyword opportunities where sites can realistically compete for ranking.
Comprehensive backlink index for analysing referring domains, anchor text, and link quality — competitive intelligence for link building strategy and backlink profile analysis.
Business listing management ensuring consistent NAP data across 100+ directories — critical for multi-location and local businesses maintaining local search visibility.
Standard $99/month. Medium $179/month. Large $299/month. Premium $599/month.
Model
Subscription
Starting price
$99/mo
Free trial
Yes
Semrush (covered) provides the broadest SEO platform. Ahrefs (covered) provides powerful backlink analysis. Surfer SEO (covered) provides AI content optimisation. Google Search Console provides free organic performance data.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Moz
Platforms
Web, Chrome extension
Deployment
SaaS
Integrations
Google Analytics, Google Search Console, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. Enterprise data handling agreements.
Website and keyword analytics data processed on Moz cloud. Review data handling for site crawl data and competitive intelligence.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Moz is a strong AI SEO platform for marketing teams wanting keyword research, backlink analysis, site auditing, and local SEO management with the industry-standard Domain Authority metric.
Last verified July 24, 2026.
Standard $99/month. Medium $179/month. Large $299/month. Premium $599/month.
Essentials $189/month (20 searches/month, 1 user). Business $399/month (50 searches, 10 users). Enterprise custom pricing. Annual billing discounts available.
SOC 2 Type II. GDPR compliant. Enterprise data handling agreements.
Review Clearscope's data handling policy. Enterprise includes data handling agreements.
Website and keyword analytics data processed on Moz cloud. Review data handling for site crawl data and competitive intelligence.
Review Clearscope's privacy policy before using with sensitive or proprietary content strategies.
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