Recraft AI
Recraft / recraft.ai
AI image generation tool specialising in high-quality vector graphics, SVG icons, brand illustrations, and design-consistent imagery for professional design workflows.
Pricing
$12/mo
Free plan
Yes
Category
Design
Platforms
2
Rating
4.7 (5000)
Free plan
Yes
API access
Yes
Open source
No
Platforms
2
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What is Recraft AI?
Recraft is an AI image generation tool with a distinctive focus on vector graphics, SVG output, and design-consistent imagery — capabilities that general-purpose image generators like Midjourney and DALL-E do not support. For designers who need AI-generated assets that can be exported as SVG files, scaled to any size without quality loss, and edited as vector objects in Illustrator or Figma, Recraft fills a gap that raster-focused tools leave.
The brand style system allows training Recraft on a specific visual style — a company's illustration language, icon style, or brand colour palette — and then generating new assets consistent with that style. This style consistency is critical for design systems work where all illustrations need to feel like they belong to the same visual family.
Icon generation produces consistent icon sets from natural language descriptions. A designer can describe the visual metaphor for a new feature and receive icon options in the established icon style, rather than manually designing from scratch.
The platform supports multiple art styles including flat illustration, 3D rendering, realistic photography, and pixel art, switchable from a style palette. The free tier with 50 images per day is generous enough for regular use by freelance designers and small teams.
How Recraft AI works
Recraft AI runs as image generation model software built around text and image workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and figma plugin, with API access for teams that want to embed it into their own products.
What makes it worth shortlisting
The capabilities that matter most for teams evaluating Recraft AI.
SVG vector output
Exports generated images as scalable SVG vector files that can be edited in Illustrator and Figma and scaled to any size without quality loss.
Brand style training
Learn a company's specific illustration language, icon style, or colour palette from sample assets, then generate new assets consistent with that style.
Icon set generation
Generates consistent icon sets from natural language descriptions in the established icon visual style.
Best use cases
Who should use it
Pros
- SVG vector output is a major differentiator from raster-only image generators like Midjourney
- Brand style training produces design-consistent assets across a visual system
- Free tier with 50 images/day is generous for regular design use
- Figma plugin integration fits professional design workflows
Cons
- Less capable than Midjourney or FLUX for photorealistic imagery
- Vector quality is high but complex scenes may require editing after generation
- Brand style training requires sample assets to build the style model
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Is it worth the price?
Free plan with 50 images/day. Pro $12/month. Teams custom pricing.
Model
Freemium
Starting price
$12/mo
Free trial
No
Tools like Recraft AI
Midjourney produces higher-quality photorealistic and artistic images but outputs raster only. Adobe Firefly provides vector capabilities within Adobe's ecosystem. Stable Diffusion with SVG export plugins provides an open source alternative.
Recraft AI vs Canva AI
A side-by-side look at the closest alternative in this category.
Recraft AI
Recraft
Canva AI
Canva
Free plan with 50 images/day. Pro $12/month. Teams custom pricing.
Free plan with ~50 AI credits/month. Canva Pro $15/month or $120/year (500 credits/month, full Magic Studio, premium assets). Teams $20/user/month. Enterprise custom pricing.
Review Recraft's data handling policy. Images and brand style assets processed on Recraft's infrastructure.
Teams and Enterprise include SSO, admin controls, and brand kit management. Canva Shield for content filtering.
Review Recraft's privacy policy before uploading brand assets or style references.
Review Canva's privacy policy for uploaded assets. Enterprise includes data handling agreements.
- SVG vector output is a major differentiator from raster-only image generators like Midjourney
- Brand style training produces design-consistent assets across a visual system
- Free tier with 50 images/day is generous for regular design use
- Figma plugin integration fits professional design workflows
- Lowest barrier to entry for non-designers
- Tightly integrated with templates and brand kits
- Background Remover and Magic Resize save significant production time
- Strong for multi-format marketing content
- Less capable than Midjourney or FLUX for photorealistic imagery
- Vector quality is high but complex scenes may require editing after generation
- Brand style training requires sample assets to build the style model
- Shared credit pool depletes quickly across multiple AI features
- Image quality does not match dedicated AI art tools
- No credit top-ups without upgrading
- Advanced AI features require Pro plan
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Recraft
Platforms
Web, Figma plugin
Deployment
SaaS
Integrations
Figma, Adobe Illustrator (SVG export), API
Team Collaboration
No
Launch Year
2023
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
Review Recraft's data handling policy. Images and brand style assets processed on Recraft's infrastructure.
Review Recraft's privacy policy before uploading brand assets or style references.
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about Recraft AI
Editorial Verdict
Should you use Recraft AI?
Recraft is the best AI image generation tool for professional designers who need vector SVG output, brand-consistent illustrations, and icon sets as part of a design system workflow.
Last verified July 24, 2026.