Tavus / tavus.io
AI personalised video platform that clones a real presenter's likeness to generate thousands of unique personalised videos at scale, used for sales outreach, onboarding, and customer communication.
Pricing
Free
Free plan
No
Category
Video Generation
Platforms
2
Free plan
No
API access
Yes
Open source
No
Platforms
2
Tavus is an AI personalised video platform that takes a short training recording of a real person and creates a digital replica that can generate unlimited personalised videos — speaking each recipient's name, referencing their company, and delivering customised messages — at a fraction of the cost and time of filming individual videos.
The workflow is: a sales rep or executive records a 2-minute training video, Tavus learns their appearance and voice, and then generates personalised videos for each prospect or customer that look and sound exactly like the original person delivering a message specifically for them. This maintains the authenticity of a personal video message at the scale of an email campaign.
The Phoenix API, Tavus's developer platform, allows building personalised video capabilities into applications — automated onboarding videos, personalised learning content, dynamic product demos, and customer success check-ins. Developers control the personalisation variables and Tavus generates the video at scale.
The real-time conversational video API, Conversational Video Interface (CVI), enables building interactive AI avatar applications where Tavus replicas respond to user input in real time — moving beyond one-way video to two-way video conversation with an AI replica.
For B2B sales teams where video outreach significantly outperforms text email in reply rates, Tavus enables personalised video at the scale of automated outreach.
Tavus runs as video generation model software built around video and audio workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Tavus.
Creates a digital replica from a short training video that captures a real person's appearance, voice, and delivery style for unlimited personalised video generation.
Generates unique videos for each recipient speaking their name, referencing their company, and delivering customised messages at automated campaign scale.
Real-time interactive video API where digital replicas respond to user input, enabling two-way video conversation with an AI replica of a real person.
No public pricing. Contact for pricing. API-first pricing based on video volume. 7-day free trial.
Model
Subscription
Starting price
Free
Free trial
Yes
D-ID creates talking avatars from photos rather than real person replicas. HeyGen provides similar personalised video capabilities. Synthesia uses AI avatar presenters rather than real person replicas. Loom AI provides video messaging without personalisation at scale.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Tavus
Models
Phoenix
Platforms
Web, API
Deployment
SaaS, API
Integrations
Salesforce, HubSpot, Outreach, Salesloft, Zapier, API
Team Collaboration
No
Launch Year
2021
Compliance signals and data-handling notes as reported by the vendor.
Review Tavus's data handling policy. Video training footage and generated videos processed on Tavus's infrastructure. Data handling agreements for video cloning of real people.
Tavus requires explicit consent for digital replica creation of real people. Review Tavus's privacy and responsible use policy. Generated video and training footage processed on Tavus's infrastructure.
Editorial Verdict
Tavus is the best AI personalised video platform for sales and customer success teams who want to send personalised videos at the scale of automated email outreach while maintaining the authenticity of a personal message.
Last verified July 24, 2026.
No public pricing. Contact for pricing. API-first pricing based on video volume. 7-day free trial.
Free plan (5 minutes/month). Lite $5.9/month. Pro $49.9/month. Advanced $149.9/month. Enterprise custom.
Review Tavus's data handling policy. Video training footage and generated videos processed on Tavus's infrastructure. Data handling agreements for video cloning of real people.
Review D-ID's data handling policy. Uploaded photos and generated video processed on D-ID's infrastructure.
Tavus requires explicit consent for digital replica creation of real people. Review Tavus's privacy and responsible use policy. Generated video and training footage processed on Tavus's infrastructure.
Review D-ID's privacy policy before uploading photos of real people. D-ID has published responsible use guidelines for synthetic media creation.
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