Brevo / brevo.com
AI-powered email and SMS marketing platform (formerly Sendinblue) providing campaign creation, automation, transactional email, CRM, and AI writing assistance for growing businesses.
Pricing
$9/mo
Free plan
Yes
Category
Marketing
Platforms
4
Free plan
Yes
API access
Yes
Open source
No
Platforms
4
Brevo (formerly Sendinblue) is a comprehensive email and SMS marketing platform that has evolved from a transactional email service into a marketing automation and CRM suite for small to mid-size businesses. With a generous free plan and competitive pricing, Brevo is particularly popular in European markets where GDPR compliance is critical.
Brevo AI accelerates email creation — generating email subject lines, preview text, and campaign copy from brief descriptions using AI writing assistance. For marketing teams producing frequent email campaigns, AI drafting reduces the time per campaign without requiring a dedicated copywriter.
Marketing automation enables multi-step workflow automation based on subscriber behaviour — welcome sequences, cart abandonment flows, re-engagement campaigns, and transactional notification triggers. AI send time optimisation schedules campaigns at the predicted best time for each subscriber.
Brevo's CRM provides basic contact management, deal tracking, and pipeline view integrated with the marketing automation — providing a lightweight sales and marketing platform that covers the full customer journey for smaller businesses.
The generous free plan (300 emails/day) makes Brevo accessible for solo marketers and small businesses who want professional email marketing without upfront subscription cost. Competitive starter pricing at $9/month provides significant contact list access for early-stage businesses.
Brevo AI runs as llm assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Brevo AI.
Creates email subject lines, preview text, and campaign copy from brief descriptions — reducing the time per campaign without requiring a dedicated copywriter.
Multi-step workflow automation based on subscriber behaviour — welcome sequences, cart abandonment, re-engagement, and transactional triggers without manual send management.
Reliable SMTP infrastructure for sending system-triggered emails (order confirmations, password resets) alongside the marketing campaign platform — covering both marketing and transactional email needs.
Free plan (300 emails/day). Starter $9/month. Business $18/month. Enterprise custom.
Model
Freemium
Starting price
$9/mo
Free trial
No
Mailchimp provides the most widely known SMB email platform. ActiveCampaign (covered) provides more sophisticated automation. Klaviyo (covered) focuses on e-commerce. HubSpot (covered) provides full CRM with email.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Brevo
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
WordPress, Shopify, WooCommerce, HubSpot, Salesforce, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. French company — EU data hosting default. Enterprise data handling agreements.
Email and subscriber data processed on Brevo's EU-hosted infrastructure by default. French company with GDPR as a core design principle.
Editorial Verdict
Brevo is the best AI email and SMS marketing platform for European SMBs wanting GDPR-first infrastructure, generous free tier, and combined email, SMS, CRM, and automation at competitive pricing.
Last verified July 24, 2026.
Free plan (300 emails/day). Starter $9/month. Business $18/month. Enterprise custom.
Enterprise licensing. No public pricing. Annual contract. Publicly traded company (BRZE). 14-day trial available.
SOC 2 Type II. ISO 27001. GDPR compliant. French company — EU data hosting default. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. Marketing data handling under applicable privacy laws.
Email and subscriber data processed on Brevo's EU-hosted infrastructure by default. French company with GDPR as a core design principle.
Review Braze's data handling policy. User behavioural data and messaging data processed under Braze's privacy terms and enterprise data handling agreements.
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