Clari AI
Clari / clari.com
AI revenue intelligence platform that predicts pipeline risk, forecasts revenue, and analyses deal health across the entire revenue team, reducing forecast errors and missed targets.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
3
Free plan
No
API access
No
Open source
No
Platforms
3
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What is Clari AI?
Clari is an AI revenue intelligence platform used by enterprise sales, sales operations, and finance teams to forecast revenue more accurately, identify pipeline risk earlier, and align the entire revenue organisation around a single source of truth. The platform aggregates signals from CRM, email, calendar, and sales engagement tools to build AI models of deal health and forecast accuracy.
The AI forecasting engine analyses hundreds of signals per deal — email engagement patterns, meeting frequency, multi-threading across stakeholders, deal velocity, and comparison to historical won and lost deals — to predict close probability more accurately than rep-submitted estimates. For sales leaders who have experienced the embarrassment of a confident forecast that misses badly at quarter-end, Clari provides an AI reality check against rep optimism bias.
Pipeline inspection identifies at-risk deals early by detecting the engagement patterns that historically precede deal losses — a deal where the champion has gone quiet, where the decision-maker has never been engaged, or where close dates keep slipping without substantive progress. Revenue leaders can see these risk signals weeks before the deal misses.
Clari Copilot (from the Wingman acquisition) adds conversation intelligence — AI analysis of sales calls for talk-to-listen ratio, topic coverage, competitor mentions, and coaching moments — integrating call intelligence with pipeline and forecast data in one platform.
Used by companies including Okta, Adobe, and Zoom, Clari has strong enterprise validation for complex B2B revenue operations.
How Clari AI works
Clari AI runs as ml platform software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
Watch Clari AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating Clari AI.
AI forecasting
ML model trained on historical won and lost deals analyses engagement signals per deal to predict close probability more accurately than rep-submitted estimates.
Pipeline risk identification
Detects engagement patterns historically preceding deal losses — quiet champions, unengaged decision-makers, slipping close dates — weeks before misses materialise.
Clari Copilot
Conversation intelligence analysing sales calls for coaching moments, topic coverage, and competitor mentions, integrated with pipeline and forecast data.
Best use cases
Who should use it
Pros
- AI forecasting based on engagement signals is more accurate than rep-submitted estimates subject to optimism bias
- Early pipeline risk identification enables intervention weeks before deal losses
- Copilot conversation intelligence integrated with pipeline data provides unified revenue view
- Strong enterprise reference base including Okta, Adobe, and Zoom
Cons
- Enterprise-only pricing requires significant budget commitment
- Value depends on CRM data quality — garbage in, garbage out for AI signals
- Implementation requires careful data integration and change management for adoption
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Is it worth the price?
Enterprise only. Custom pricing based on seats and revenue. No public pricing. 14-day free trial available.
Model
Enterprise
Starting price
Free
Free trial
Yes
Tools like Clari AI
Gong (covered) provides conversation intelligence with some forecasting. Salesforce Einstein Forecasting is included in Salesforce. People.ai is a direct competitor for revenue intelligence. Aviso AI provides competing AI forecasting.
Clari AI vs ZoomInfo Copilot
A side-by-side look at the closest alternative in this category.
Clari AI
Clari
ZoomInfo Copilot
ZoomInfo
Enterprise only. Custom pricing based on seats and revenue. No public pricing. 14-day free trial available.
Enterprise only. Custom pricing based on seats and features. No public pricing. ZoomInfo requires sales engagement for all purchases.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. ZoomInfo has faced scrutiny over data collection practices — review privacy compliance.
Review Clari's data handling policy. CRM data, email metadata, and call recordings processed on Clari's infrastructure under enterprise agreements.
ZoomInfo processes B2B contact data under its data privacy agreements. Review GDPR implications for EU contact data. ZoomInfo has faced regulatory scrutiny over its contact data collection practices.
- AI forecasting based on engagement signals is more accurate than rep-submitted estimates subject to optimism bias
- Early pipeline risk identification enables intervention weeks before deal losses
- Copilot conversation intelligence integrated with pipeline data provides unified revenue view
- Strong enterprise reference base including Okta, Adobe, and Zoom
- AI prioritisation on top of ZoomInfo's comprehensive B2B database creates strong signal-based prospecting
- Buying intent signals from multiple sources reduce cold outreach and improve targeting
- Enterprises already using ZoomInfo benefit from AI without adopting a new platform
- AI account briefings reduce manual research time for sales reps
- Enterprise-only pricing requires significant budget commitment
- Value depends on CRM data quality — garbage in, garbage out for AI signals
- Implementation requires careful data integration and change management for adoption
- Enterprise-only pricing requires significant budget commitment
- ZoomInfo has faced regulatory scrutiny and customer backlash over data collection practices — review compliance
- AI signal quality varies by industry and target market coverage
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Clari
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Salesforce, HubSpot, Outreach, Salesloft, Gong, Zoom, Teams, Gmail, Outlook, API
Team Collaboration
Yes
Launch Year
2020
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Review Clari's data handling policy. CRM data, email metadata, and call recordings processed on Clari's infrastructure under enterprise agreements.
What users are saying
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Common questions about Clari AI
Editorial Verdict
Should you use Clari AI?
Clari is the leading AI revenue intelligence platform for B2B enterprise companies who want AI-accurate forecasting and early pipeline risk identification beyond what Salesforce reporting provides.
Last verified July 24, 2026.