ZoomInfo / zoominfo.com
AI sales intelligence layer on ZoomInfo's B2B database that surfaces buying signals, recommends target accounts, and helps sales teams prioritise outreach based on AI intent data analysis.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
1
Free plan
No
API access
No
Open source
No
Platforms
1
ZoomInfo Copilot is an AI layer built on top of ZoomInfo's comprehensive B2B contact and company database, adding AI-powered intelligence to the data ZoomInfo has always provided. ZoomInfo is already the dominant enterprise B2B database with contact information, company firmographics, and technology data on millions of companies globally.
ZoomInfo Copilot adds AI-driven buying signal detection — identifying companies showing intent to purchase based on content consumption patterns, job posting activity, technology changes, and news events. Sales teams receive AI-generated prioritisation of which accounts to focus on this week based on signal strength, rather than manually sorting through a flat list of prospects.
The AI account summaries generate briefing documents on target companies pulling from ZoomInfo's database — recent news, leadership changes, funding events, technology stack shifts — giving sales reps the context they need for personalised outreach without manual research.
For enterprises already paying for ZoomInfo's core database, Copilot is typically an add-on that adds AI intelligence to the underlying data investment. The combination of comprehensive B2B data and AI prioritisation is the primary competitive advantage over younger competitors like Clay.
ZoomInfo Copilot runs as ml platform software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web.
The capabilities that matter most for teams evaluating ZoomInfo Copilot.
Identifies companies showing intent to purchase based on content consumption, job posting patterns, technology changes, and news events.
AI recommends which accounts to focus on this week based on signal strength, reducing manual sorting of flat prospect lists.
Generates concise company briefing documents from ZoomInfo's database covering news, leadership, funding, and technology for sales rep preparation.
Enterprise only. Custom pricing based on seats and features. No public pricing. ZoomInfo requires sales engagement for all purchases.
Model
Enterprise
Starting price
Free
Free trial
No
Apollo.io provides similar intelligence at significantly lower cost for SMB markets. Clay provides flexible enrichment and personalisation. 6sense and Demandbase are dedicated ABM intent platforms. LinkedIn Sales Navigator is an alternative for social selling intelligence.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
ZoomInfo
Platforms
Web
Deployment
Enterprise, SaaS
Integrations
Salesforce, HubSpot, Outreach, Salesloft, Microsoft Dynamics, API
Team Collaboration
Yes
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. ZoomInfo has faced scrutiny over data collection practices — review privacy compliance.
ZoomInfo processes B2B contact data under its data privacy agreements. Review GDPR implications for EU contact data. ZoomInfo has faced regulatory scrutiny over its contact data collection practices.
Editorial Verdict
ZoomInfo Copilot is most valuable for enterprises already committed to ZoomInfo who want AI prioritisation on top of their existing data investment. New customers should evaluate data coverage and compliance before committing.
Last verified July 24, 2026.
Enterprise only. Custom pricing based on seats and features. No public pricing. ZoomInfo requires sales engagement for all purchases.
Enterprise only. Custom pricing based on team size and features. No public pricing. Segment-based pricing.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. ZoomInfo has faced scrutiny over data collection practices — review privacy compliance.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
ZoomInfo processes B2B contact data under its data privacy agreements. Review GDPR implications for EU contact data. ZoomInfo has faced regulatory scrutiny over its contact data collection practices.
6sense processes account intent data and CRM data under enterprise data handling agreements. Review GDPR implications for EU market intent data.
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