CleverTap / clevertap.com
AI-powered mobile analytics and customer retention platform that predicts customer churn and lifetime value, enables personalised omnichannel engagement, and provides RFM segmentation for mobile apps.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
4
Free plan
No
API access
Yes
Open source
No
Platforms
4
CleverTap is a mobile analytics and customer retention platform used by consumer apps to understand user behaviour, predict churn, and engage users with personalised campaigns across push notifications, email, SMS, and in-app messages. CleverTap's AI capabilities focus specifically on retention — predicting which users are at risk and enabling proactive engagement to prevent churn.
WizAI is CleverTap's predictive intelligence layer — scoring each user on purchase likelihood, churn probability, and conversion readiness. Rather than reactive marketing to already-churned users, WizAI enables proactive retention campaigns to users showing early churn signals before they stop engaging.
RFM (Recency, Frequency, Monetary) segmentation automatically segments users by purchase behaviour — identifying champions, loyal customers, at-risk, and lapsed customers for targeted retention campaigns appropriate to each segment's lifecycle stage.
AI journey optimisation tests multiple engagement sequences for each user and learns which path produces the best outcomes — Clever AI replaces static journey flows with adaptive pathways that evolve based on individual user response patterns.
CleverTap's app analytics provide the behavioural foundation — event tracking, funnel analysis, cohort retention charts, and uninstall analytics — that feeds the AI retention engine with the signals needed for accurate churn prediction.
CleverTap AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating CleverTap AI.
Scores each user on churn probability and purchase likelihood — enabling proactive retention campaigns to at-risk users showing early disengagement signals before they stop using the app.
Automatic lifecycle classification of users by recency, frequency, and monetary value — providing immediate Champions/At-Risk/Lapsed segmentation for targeted retention campaigns.
Tests multiple engagement sequences per user and learns which paths produce best outcomes — replacing static flows with adaptive pathways that evolve based on individual response.
Free plan (limited). Essentials $75/month. Advanced custom. Enterprise custom. Free trial.
Model
Subscription
Starting price
Free
Free trial
Yes
MoEngage (rank 603) is the primary direct competitor. Braze (covered) provides enterprise-grade customer engagement. Mixpanel (covered) provides analytics without the engagement execution layer. Amplitude (covered) provides product analytics without retention campaigns.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
CleverTap
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
Amplitude, Segment, Shopify, Salesforce, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Mobile app analytics and user engagement data processed under CleverTap's data handling policy.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
CleverTap is the best AI mobile analytics and retention platform for consumer app teams wanting integrated churn prediction, RFM segmentation, and omnichannel engagement in one mobile-first platform.
Last verified July 24, 2026.
Free plan (limited). Essentials $75/month. Advanced custom. Enterprise custom. Free trial.
Enterprise licensing. No public pricing. Annual contracts. Demo available. Series E funding — unicorn valuation.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Mobile app analytics and user engagement data processed under CleverTap's data handling policy.
Customer engagement and behaviour data processed under MoEngage's data handling policy. Review data residency options for specific regional compliance requirements.
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