CleverTap AI
CleverTap / clevertap.com
AI-powered mobile analytics and customer retention platform that predicts customer churn and lifetime value, enables personalised omnichannel engagement, and provides RFM segmentation for mobile apps.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
4
Free plan
No
API access
Yes
Open source
No
Platforms
4
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What is CleverTap AI?
CleverTap is a mobile analytics and customer retention platform used by consumer apps to understand user behaviour, predict churn, and engage users with personalised campaigns across push notifications, email, SMS, and in-app messages. CleverTap's AI capabilities focus specifically on retention — predicting which users are at risk and enabling proactive engagement to prevent churn.
WizAI is CleverTap's predictive intelligence layer — scoring each user on purchase likelihood, churn probability, and conversion readiness. Rather than reactive marketing to already-churned users, WizAI enables proactive retention campaigns to users showing early churn signals before they stop engaging.
RFM (Recency, Frequency, Monetary) segmentation automatically segments users by purchase behaviour — identifying champions, loyal customers, at-risk, and lapsed customers for targeted retention campaigns appropriate to each segment's lifecycle stage.
AI journey optimisation tests multiple engagement sequences for each user and learns which path produces the best outcomes — Clever AI replaces static journey flows with adaptive pathways that evolve based on individual user response patterns.
CleverTap's app analytics provide the behavioural foundation — event tracking, funnel analysis, cohort retention charts, and uninstall analytics — that feeds the AI retention engine with the signals needed for accurate churn prediction.
How CleverTap AI works
CleverTap AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
Watch CleverTap AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating CleverTap AI.
WizAI churn prediction
Scores each user on churn probability and purchase likelihood — enabling proactive retention campaigns to at-risk users showing early disengagement signals before they stop using the app.
RFM segmentation
Automatic lifecycle classification of users by recency, frequency, and monetary value — providing immediate Champions/At-Risk/Lapsed segmentation for targeted retention campaigns.
AI journey optimisation
Tests multiple engagement sequences per user and learns which paths produce best outcomes — replacing static flows with adaptive pathways that evolve based on individual response.
Best use cases
Who should use it
Pros
- WizAI churn prediction enables proactive retention before users disengage rather than after
- RFM automated segmentation provides immediate lifecycle marketing framework without custom segment building
- Free plan allows mobile teams to evaluate analytics capability before committing
- Integrated analytics and engagement in one platform reduces tool proliferation
Cons
- Free plan is limited — meaningful retention campaigns require paid subscription
- Enterprise pricing scales significantly with monthly active users for large apps
- Competing with MoEngage (rank 603) and Braze (covered) with similar mobile-first positioning
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Is it worth the price?
Free plan (limited). Essentials $75/month. Advanced custom. Enterprise custom. Free trial.
Model
Subscription
Starting price
Free
Free trial
Yes
Tools like CleverTap AI
MoEngage (rank 603) is the primary direct competitor. Braze (covered) provides enterprise-grade customer engagement. Mixpanel (covered) provides analytics without the engagement execution layer. Amplitude (covered) provides product analytics without retention campaigns.
CleverTap AI vs MoEngage AI
A side-by-side look at the closest alternative in this category.
CleverTap AI
CleverTap
MoEngage AI
MoEngage
Free plan (limited). Essentials $75/month. Advanced custom. Enterprise custom. Free trial.
Enterprise licensing. No public pricing. Annual contracts. Demo available. Series E funding — unicorn valuation.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Mobile app analytics and user engagement data processed under CleverTap's data handling policy.
Customer engagement and behaviour data processed under MoEngage's data handling policy. Review data residency options for specific regional compliance requirements.
- WizAI churn prediction enables proactive retention before users disengage rather than after
- RFM automated segmentation provides immediate lifecycle marketing framework without custom segment building
- Free plan allows mobile teams to evaluate analytics capability before committing
- Integrated analytics and engagement in one platform reduces tool proliferation
- Sherpa AI individual-level personalisation goes beyond segment-level broadcasting
- Send Time Optimisation maximises message open rates without manual per-user scheduling
- Strong mobile-first architecture for consumer apps with heavy push notification requirements
- Southeast Asia and India market strength provides validated consumer brand references globally
- Free plan is limited — meaningful retention campaigns require paid subscription
- Enterprise pricing scales significantly with monthly active users for large apps
- Competing with MoEngage (rank 603) and Braze (covered) with similar mobile-first positioning
- Enterprise-only pricing requires significant engagement marketing budget
- Mobile-first heritage creates some gaps in B2B or complex enterprise CRM requirements
- Competing with Braze (covered), Iterable (covered), and CleverTap (rank 604) in the customer engagement market
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
CleverTap
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
Amplitude, Segment, Shopify, Salesforce, API
Team Collaboration
No
Launch Year
2022
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Mobile app analytics and user engagement data processed under CleverTap's data handling policy.
What users are saying
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Common questions about CleverTap AI
Editorial Verdict
Should you use CleverTap AI?
CleverTap is the best AI mobile analytics and retention platform for consumer app teams wanting integrated churn prediction, RFM segmentation, and omnichannel engagement in one mobile-first platform.
Last verified July 24, 2026.