Insider AI
Insider / useinsider.com
AI-powered customer data platform and engagement suite that unifies customer data and delivers personalised experiences across web, app, email, push, SMS, and WhatsApp at the individual level.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
4
Free plan
No
API access
No
Open source
No
Platforms
4
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What is Insider AI?
Insider is an enterprise customer engagement platform combining a customer data platform (CDP) with AI-powered personalisation across 12+ channels — web, mobile app, email, push notifications, SMS, WhatsApp, and more. Founded in Istanbul, Insider has grown to serve over 1,200 enterprise brands globally.
Sirius AI is Insider's generative AI layer — using AI to generate journey templates, campaign copy, audience segments, and A/B test variations from natural language descriptions. Rather than marketing teams manually building each campaign element, Sirius AI generates the components that teams review and deploy.
Predictive segments use ML to group users by predicted behaviour — purchase likelihood next 7 days, churn probability, predicted lifetime value — enabling proactive campaigns to the right customers before behaviour changes.
Individual-level product recommendations analyse each user's browsing and purchase history to recommend the most relevant products for each individual in real time — deployed on product pages, email newsletters, and push notifications simultaneously from one model.
Alchemy, Insider's web personalisation layer, adapts website content, layout, and product sorting in real time based on each visitor's predicted preferences — enabling full website personalisation from a visual editor without engineering changes.
How Insider AI works
Insider AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
Watch Insider AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating Insider AI.
Sirius AI
Generates campaign components (journeys, copy, segments, tests) from natural language descriptions — reducing the manual building work for marketing campaigns across channels.
Predictive segments
ML groups users by predicted behaviour (purchase likelihood, churn risk, LTV) — enabling proactive campaigns to the right customers before behaviour changes rather than reacting after.
Alchemy web personalisation
Adapts website content, product display, and layout in real time per visitor from predicted preferences — delivering individual-level web personalisation without engineering changes.
Best use cases
Who should use it
Pros
- Sirius AI generates campaign components from natural language — reducing manual campaign building work
- 12+ channel orchestration from one CDP data model reduces tool proliferation significantly
- WhatsApp commerce integration is a distinctive differentiator for brands with high WhatsApp user bases
- Strong emerging market presence in Southeast Asia, Middle East, and MENA validates global applicability
Cons
- Enterprise-only pricing requires significant marketing technology investment
- Istanbul-headquartered company — evaluate support and data residency for your specific markets
- Competing with Braze (covered), MoEngage (rank 603), and Salesforce Marketing Cloud for enterprise engagement
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Is it worth the price?
Enterprise licensing. No public pricing. Annual contracts. Demo available. Istanbul-headquartered unicorn.
Model
Enterprise
Starting price
Free
Free trial
Yes
Tools like Insider AI
Braze (covered) is the most established enterprise customer engagement platform. MoEngage (rank 603) has similar mobile-first positioning. Salesforce Marketing Cloud provides engagement within the Salesforce ecosystem.
Insider AI vs Braze AI
A side-by-side look at the closest alternative in this category.
Insider AI
Insider
Braze AI
Braze
Enterprise licensing. No public pricing. Annual contracts. Demo available. Istanbul-headquartered unicorn.
Enterprise licensing. No public pricing. Annual contract. Publicly traded company (BRZE). 14-day trial available.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements. Multi-region data residency.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. Marketing data handling under applicable privacy laws.
Customer data processed under Insider's data handling policy. Review multi-region data residency options for GDPR compliance requirements.
Review Braze's data handling policy. User behavioural data and messaging data processed under Braze's privacy terms and enterprise data handling agreements.
- Sirius AI generates campaign components from natural language — reducing manual campaign building work
- 12+ channel orchestration from one CDP data model reduces tool proliferation significantly
- WhatsApp commerce integration is a distinctive differentiator for brands with high WhatsApp user bases
- Strong emerging market presence in Southeast Asia, Middle East, and MENA validates global applicability
- Intelligent Timing ML individualises send times for millions of users driving measurable open rate improvements
- Sage AI reduces copywriting time for multi-variant message testing
- Canvas journey orchestration enables sophisticated multi-step engagement workflows at consumer scale
- Strong integrations with Segment, mParticle, Snowflake for modern data stack connectivity
- Enterprise-only pricing requires significant marketing technology investment
- Istanbul-headquartered company — evaluate support and data residency for your specific markets
- Competing with Braze (covered), MoEngage (rank 603), and Salesforce Marketing Cloud for enterprise engagement
- Enterprise-only pricing with annual contracts requires significant marketing technology budget
- Platform breadth means significant implementation and learning curve for new deployments
- Competing with Klaviyo for e-commerce and Iterable for cross-channel on specific market segments
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Insider
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
Salesforce, Shopify, Magento, Segment, API
Team Collaboration
Yes
Launch Year
2022
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements. Multi-region data residency.
Customer data processed under Insider's data handling policy. Review multi-region data residency options for GDPR compliance requirements.
What users are saying
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Common questions about Insider AI
Editorial Verdict
Should you use Insider AI?
Insider is the best AI cross-channel customer engagement platform for global enterprise brands wanting unified CDP personalisation across 12+ channels with AI campaign generation and WhatsApp commerce.
Last verified July 24, 2026.