Klaviyo / klaviyo.com
The dominant e-commerce email and SMS marketing platform with AI-powered predictive CLV, churn prediction, personalised product recommendations, and automated customer journeys, used by 150,000+ brands.
Pricing
$45/mo
Free plan
Yes
Category
Marketing
Platforms
3
Free plan
Yes
API access
No
Open source
No
Platforms
3
Klaviyo is the dominant e-commerce email and SMS platform in the Shopify ecosystem, used by 150,000+ brands. AI features are deeply integrated into segmentation and automation. Predictive CLV estimates future revenue per customer for smarter retention investment decisions. Churn risk prediction identifies customers with declining engagement before they lapse. Personalised product recommendations are generated per recipient from browse and purchase history. Flows automate welcome, abandoned cart, post-purchase, and win-back campaigns with AI-optimised timing. Deep Shopify integration and the large brand portfolio provide exceptional e-commerce AI benchmarking.
Klaviyo AI runs as writing assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
The capabilities that matter most for teams evaluating Klaviyo AI.
AI estimates future revenue from each customer based on purchase patterns for smarter retention investment.
Generates individualised product suggestions for email campaigns based on each recipient's browse and purchase history.
AI-optimised triggered email and SMS sequences for welcome, abandoned cart, post-purchase, and win-back.
Free plan (250 contacts, 500 emails/month). Email $45/month (1,000 contacts). Email+SMS from $60/month. Scales with contact count.
Model
Freemium
Starting price
$45/mo
Free trial
No
Mailchimp is simpler for general email. Omnisend is a direct e-commerce competitor at lower price points. Drip and ActiveCampaign are alternatives with strong automation.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Klaviyo, OpenAI
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, HubSpot, 150+ integrations
Team Collaboration
No
Launch Year
2012
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Klaviyo processes customer purchase and behaviour data for AI personalisation. GDPR tools included for consent management.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Klaviyo is the best email and SMS marketing platform for e-commerce businesses with established customer data wanting AI-driven personalisation and predictive analytics.
Last verified July 24, 2026.
Featured books
Free plan (250 contacts, 500 emails/month). Email $45/month (1,000 contacts). Email+SMS from $60/month. Scales with contact count.
Free plan (500 contacts). Email from $20/month. SMS and Email from $35/month. Publicly traded (KVYO).
SOC 2 Type II. GDPR compliant. CCPA compliant.
SOC 2 Type II. ISO 27001. GDPR compliant. CAN-SPAM compliant. Enterprise data handling agreements.
Klaviyo processes customer purchase and behaviour data for AI personalisation. GDPR tools included for consent management.
Customer purchase and behaviour data processed on Klaviyo cloud. Predictive models trained on aggregate anonymised data across Klaviyo's e-commerce customer network.
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