Klaviyo / klaviyo.com
AI-powered e-commerce marketing platform providing AI predictive analytics, smart segmentation, personalised email and SMS campaigns, and automated flows for direct-to-consumer brands.
Pricing
Free
Free plan
Yes
Category
Marketing
Platforms
3
Free plan
Yes
API access
Yes
Open source
No
Platforms
3
Klaviyo is the leading e-commerce marketing automation platform — providing AI-powered email, SMS, and push notification marketing for direct-to-consumer (DTC) brands and e-commerce businesses. AI capabilities include Predictive Analytics — ML models predicting customer churn likelihood, expected next order date, lifetime value, and gender — enabling marketing segmentation based on predicted behaviour rather than just historical actions. Smart Send Time predicts the optimal time to send each email to each individual subscriber — maximising open rates without requiring manual send time testing. AI-generated email subject lines and content suggestions assist marketers in creating effective campaign content. Segments provide real-time contact lists based on any combination of attributes and behaviours — abandoned cart, purchase history, predicted CLV, and engagement level used individually or combined. Flows (automations) are pre-built and custom triggered email and SMS sequences — welcome series, abandoned cart recovery, post-purchase, win-back, and browse abandonment sequences. Product Recommendations embed personalised product suggestions in emails based on purchase and browsing history. Integration with Shopify, WooCommerce, and BigCommerce provides real-time e-commerce event data — every purchase, browse, and cart event triggering appropriate marketing automation. With 150,000+ e-commerce businesses and $63B+ in attributed revenue, Klaviyo validates as essential DTC marketing infrastructure.
Klaviyo AI runs as ml platform software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
The capabilities that matter most for teams evaluating Klaviyo AI.
Churn prediction, CLV estimation, and next order date forecasting — enabling proactive retention marketing and lifetime value-based segmentation.
Per-subscriber optimal delivery timing prediction — maximising open rates through AI personalisation without manual send time testing.
Behaviour-triggered automated email and SMS sequences — abandoned cart, welcome, post-purchase, and win-back campaigns that send automatically based on customer actions.
Free plan (500 contacts). Email from $20/month. SMS and Email from $35/month. Publicly traded (KVYO).
Model
Freemium
Starting price
Free
Free trial
No
Attentive (covered) provides SMS-first e-commerce marketing. Mailchimp (covered) provides general email marketing. Drip provides e-commerce email marketing. Yotpo (covered) provides e-commerce marketing with reviews.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Klaviyo
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Shopify, WooCommerce, BigCommerce, Attentive, API
Team Collaboration
Yes
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CAN-SPAM compliant. Enterprise data handling agreements.
Customer purchase and behaviour data processed on Klaviyo cloud. Predictive models trained on aggregate anonymised data across Klaviyo's e-commerce customer network.
Editorial Verdict
Klaviyo is the most widely deployed AI e-commerce marketing platform for DTC brands wanting predictive analytics, behaviour-triggered automations, and personalised email and SMS at scale.
Last verified July 24, 2026.
Free plan (500 contacts). Email from $20/month. SMS and Email from $35/month. Publicly traded (KVYO).
Free plan (250 contacts, 500 emails/month). Email $45/month (1,000 contacts). Email+SMS from $60/month. Scales with contact count.
SOC 2 Type II. ISO 27001. GDPR compliant. CAN-SPAM compliant. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Customer purchase and behaviour data processed on Klaviyo cloud. Predictive models trained on aggregate anonymised data across Klaviyo's e-commerce customer network.
Klaviyo processes customer purchase and behaviour data for AI personalisation. GDPR tools included for consent management.
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