LiveRamp / liveramp.com
AI-powered data connectivity platform that resolves consumer identity across marketing data sources, enables data collaboration networks, and provides privacy-safe data activation for advertising.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
LiveRamp is the data connectivity and identity resolution platform that enables marketers and media companies to connect, share, and activate consumer data across different systems while maintaining privacy compliance. AI capabilities power the identity resolution and data matching that makes cross-channel marketing measurement possible.
Identity Resolution AI matches consumer records across different data sources using probabilistic ML — connecting a customer record from a CRM with the same person's data in a publisher audience, a retail loyalty database, or an advertising platform. Identity resolution without AI requires deterministic exact-match on email or phone; LiveRamp's ML extends matching to probabilistic cross-device and cross-channel resolution.
Data Collaboration Network enables brands, retailers, and media companies to share data with partners for joint analysis without sharing raw records — clean room architecture enables privacy-safe data collaboration where each party maintains control of their data while enabling joint analytics.
RampID is LiveRamp's pseudonymous identifier — a privacy-centric people-based identity that marketers use across media channels to measure and target without relying on cookies (which are being deprecated) or device IDs. RampID connects marketing data across channels without sharing personal information directly.
Consumer Data Platform integrations connect LiveRamp to CRMs, data warehouses, and marketing platforms — making identity-resolved data available across the marketing technology stack.
LiveRamp AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating LiveRamp AI.
Probabilistic ML matching consumer records across CRM, publisher, retail, and advertising data sources — extending identity resolution beyond deterministic email matching to cross-device and cross-channel.
Privacy-safe clean room enabling brands and publishers to jointly analyse their combined data without sharing raw records — enabling measurement and targeting while each party maintains data control.
Privacy-centric people-based identifier connecting marketing data across channels without cookies — providing advertising measurement and targeting infrastructure for the post-cookie environment.
Enterprise licensing. No public pricing. Annual contracts. Publicly traded (RAMP). Contact for pricing.
Model
Enterprise
Starting price
Free
Free trial
No
Neustar provides identity resolution and data connectivity. Experian Marketing Services provides consumer data for advertising. UID 2.0 provides open source advertising identity. Snowflake Collaboration Hub provides data sharing without identity resolution depth.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
LiveRamp
Platforms
Web, API
Deployment
SaaS, API
Integrations
Salesforce, Adobe, AWS, Google, Meta, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Privacy-by-design. Enterprise data handling agreements.
Consumer identity data processed under LiveRamp's privacy frameworks. Identity resolution using probabilistic ML on anonymised and pseudonymised data. Review privacy compliance implications for your specific marketing use case.
Editorial Verdict
LiveRamp is the essential AI data connectivity and identity resolution platform for enterprise marketers wanting cross-channel identity resolution, privacy-safe data collaboration, and cookie-less advertising infrastructure.
Last verified July 24, 2026.
With customers including major US retailers, media companies, and financial services firms, LiveRamp is the advertising data infrastructure standard.
Enterprise licensing. No public pricing. Annual contracts. Publicly traded (RAMP). Contact for pricing.
Enterprise licensing. No public pricing. Contact for pricing.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Privacy-by-design. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Consumer identity data processed under LiveRamp's privacy frameworks. Identity resolution using probabilistic ML on anonymised and pseudonymised data. Review privacy compliance implications for your specific marketing use case.
Account engagement data processed under Terminus's data handling policy.
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