LiveRamp AI
LiveRamp / liveramp.com
AI-powered data connectivity platform that resolves consumer identity across marketing data sources, enables data collaboration networks, and provides privacy-safe data activation for advertising.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
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What is LiveRamp AI?
LiveRamp is the data connectivity and identity resolution platform that enables marketers and media companies to connect, share, and activate consumer data across different systems while maintaining privacy compliance. AI capabilities power the identity resolution and data matching that makes cross-channel marketing measurement possible.
Identity Resolution AI matches consumer records across different data sources using probabilistic ML — connecting a customer record from a CRM with the same person's data in a publisher audience, a retail loyalty database, or an advertising platform. Identity resolution without AI requires deterministic exact-match on email or phone; LiveRamp's ML extends matching to probabilistic cross-device and cross-channel resolution.
Data Collaboration Network enables brands, retailers, and media companies to share data with partners for joint analysis without sharing raw records — clean room architecture enables privacy-safe data collaboration where each party maintains control of their data while enabling joint analytics.
RampID is LiveRamp's pseudonymous identifier — a privacy-centric people-based identity that marketers use across media channels to measure and target without relying on cookies (which are being deprecated) or device IDs. RampID connects marketing data across channels without sharing personal information directly.
Consumer Data Platform integrations connect LiveRamp to CRMs, data warehouses, and marketing platforms — making identity-resolved data available across the marketing technology stack.
With customers including major US retailers, media companies, and financial services firms, LiveRamp is the advertising data infrastructure standard.
How LiveRamp AI works
LiveRamp AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
Watch LiveRamp AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating LiveRamp AI.
Identity Resolution AI
Probabilistic ML matching consumer records across CRM, publisher, retail, and advertising data sources — extending identity resolution beyond deterministic email matching to cross-device and cross-channel.
Data Collaboration Network
Privacy-safe clean room enabling brands and publishers to jointly analyse their combined data without sharing raw records — enabling measurement and targeting while each party maintains data control.
RampID
Privacy-centric people-based identifier connecting marketing data across channels without cookies — providing advertising measurement and targeting infrastructure for the post-cookie environment.
Best use cases
Who should use it
Pros
- The advertising data infrastructure standard connecting brands, publishers, and media companies
- Identity Resolution AI extends matching beyond deterministic email matching to probabilistic cross-device
- Clean room data collaboration enables privacy-safe joint analytics without raw record sharing
- RampID provides cookie-less identity for post-cookie advertising measurement
Cons
- Enterprise-only pricing appropriate for brands with significant advertising technology investment
- Identity resolution accuracy at probabilistic level has inherent uncertainty — not guaranteed individual-level precision
- Competing with Neustar, Experian Marketing Services, and UID 2.0 for advertising identity infrastructure
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Is it worth the price?
Enterprise licensing. No public pricing. Annual contracts. Publicly traded (RAMP). Contact for pricing.
Model
Enterprise
Starting price
Free
Free trial
No
Tools like LiveRamp AI
Neustar provides identity resolution and data connectivity. Experian Marketing Services provides consumer data for advertising. UID 2.0 provides open source advertising identity. Snowflake Collaboration Hub provides data sharing without identity resolution depth.
LiveRamp AI vs Terminus AI
A side-by-side look at the closest alternative in this category.
LiveRamp AI
LiveRamp
Terminus AI
Terminus
Enterprise licensing. No public pricing. Annual contracts. Publicly traded (RAMP). Contact for pricing.
Enterprise licensing. No public pricing. Contact for pricing.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Privacy-by-design. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Consumer identity data processed under LiveRamp's privacy frameworks. Identity resolution using probabilistic ML on anonymised and pseudonymised data. Review privacy compliance implications for your specific marketing use case.
Account engagement data processed under Terminus's data handling policy.
- The advertising data infrastructure standard connecting brands, publishers, and media companies
- Identity Resolution AI extends matching beyond deterministic email matching to probabilistic cross-device
- Clean room data collaboration enables privacy-safe joint analytics without raw record sharing
- RampID provides cookie-less identity for post-cookie advertising measurement
- Email signature advertising is a unique ABM channel that extends account reach without incremental ad spend
- Connected TV advertising for ABM is a differentiating channel for enterprise account targeting
- Terminus Data Studio provides unified account engagement tracking across more channels than most ABM platforms
- Connected ABM approach provides more holistic account engagement scoring than channel-specific tools
- Enterprise-only pricing appropriate for brands with significant advertising technology investment
- Identity resolution accuracy at probabilistic level has inherent uncertainty — not guaranteed individual-level precision
- Competing with Neustar, Experian Marketing Services, and UID 2.0 for advertising identity infrastructure
- Smaller market presence than Demandbase or 6sense — fewer community resources and reference customers
- Enterprise pricing and ABM programme complexity limit applicability to well-resourced marketing teams
- CTV ABM advertising is a newer and less proven channel than digital display for B2B conversion
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
LiveRamp
Platforms
Web, API
Deployment
SaaS, API
Integrations
Salesforce, Adobe, AWS, Google, Meta, API
Team Collaboration
No
Launch Year
2022
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Privacy-by-design. Enterprise data handling agreements.
Consumer identity data processed under LiveRamp's privacy frameworks. Identity resolution using probabilistic ML on anonymised and pseudonymised data. Review privacy compliance implications for your specific marketing use case.
What users are saying
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Common questions about LiveRamp AI
Editorial Verdict
Should you use LiveRamp AI?
LiveRamp is the essential AI data connectivity and identity resolution platform for enterprise marketers wanting cross-channel identity resolution, privacy-safe data collaboration, and cookie-less advertising infrastructure.
Last verified July 24, 2026.