Power BI Copilot
Microsoft / powerbi.microsoft.com
AI features in Microsoft Power BI enabling natural language report creation, DAX formula generation, and insight narratives for tens of millions of business intelligence users.
Pricing
Free
Free plan
No
Category
Productivity
Platforms
4
Free plan
No
API access
No
Open source
No
Platforms
4
What is Power BI Copilot?
Power BI Copilot brings Microsoft 365 Copilot capabilities into the BI context. Business users ask data questions in plain English and receive charts, tables, and summaries from connected data models without SQL expertise. Report summary generation creates written narratives describing findings. DAX formula generation from plain English descriptions removes the highest technical barrier for new report builders. For organisations already on Power BI Premium, Copilot is included at no additional AI subscription cost.
How Power BI Copilot works
Power BI Copilot runs as ai assistant software built around text and data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, desktop, and ios.
Watch Power BI Copilot in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating Power BI Copilot.
Natural language queries
Ask data questions in plain English receiving charts, tables, or summaries from connected data models.
DAX formula generation
Describe a calculation in natural language and Copilot generates the corresponding DAX formula.
Report summary generation
Creates written narratives describing report findings including trends, outliers, and patterns.
Best use cases
Who should use it
Pros
- Natural language BI democratises data access for non-technical users
- Included in Power BI Premium without additional AI cost
- DAX formula generation removes the hardest technical barrier
- Microsoft 365 data governance standards apply
Cons
- Copilot requires Premium ($20/user) — significant jump from Pro ($10)
- AI answer quality depends on data model quality
- Still requires well-structured underlying data models
Is it worth the price?
Copilot included in Power BI Premium Per User ($20/user/month). Standard Power BI Pro ($10/user/month) does not include Copilot.
Model
Subscription
Starting price
Free
Free trial
No
Tools like Power BI Copilot
ThoughtSpot is AI-native for natural language analytics. Tableau with Einstein AI provides similar features. Looker AI provides capabilities in Google's ecosystem.
Power BI Copilot vs ThoughtSpot AI
A side-by-side look at the closest alternative in this category.
Power BI Copilot
Microsoft
ThoughtSpot AI
ThoughtSpot
Copilot included in Power BI Premium Per User ($20/user/month). Standard Power BI Pro ($10/user/month) does not include Copilot.
No public pricing. Enterprise licensing. Free trial available.
Microsoft enterprise security. SOC 2 Type II. ISO 27001. GDPR compliant. Data stays within Microsoft tenant.
SOC 2 Type II. GDPR compliant. Enterprise includes data handling agreements and private cloud deployment.
Power BI data stays within the Microsoft 365 tenant. Customer data not used to train Microsoft AI models.
Review ThoughtSpot's data handling policy. Business data is processed for AI queries within ThoughtSpot's infrastructure or connected data sources.
- Natural language BI democratises data access for non-technical users
- Included in Power BI Premium without additional AI cost
- DAX formula generation removes the hardest technical barrier
- Microsoft 365 data governance standards apply
- AI-native BI designed for natural language from the ground up
- Multi-turn Spotter conversations allow progressive data exploration
- Embedded analytics for product companies adding natural language BI
- Enterprise validation at Walmart, T-Mobile, and major financial institutions
- Copilot requires Premium ($20/user) — significant jump from Pro ($10)
- AI answer quality depends on data model quality
- Still requires well-structured underlying data models
- Enterprise-only pricing with no self-service
- High implementation investment
- Natural language accuracy depends on data model quality
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Microsoft
Models
GPT-4
Platforms
Web, Desktop, iOS, Android
Deployment
SaaS
Integrations
Microsoft 365, Excel, Teams, SharePoint, Azure, SQL Server, Data sources (300+)
Team Collaboration
Yes
Launch Year
2023
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
Microsoft enterprise security. SOC 2 Type II. ISO 27001. GDPR compliant. Data stays within Microsoft tenant.
Power BI data stays within the Microsoft 365 tenant. Customer data not used to train Microsoft AI models.
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about Power BI Copilot
Editorial Verdict
Should you use Power BI Copilot?
Power BI Copilot is the natural choice for Microsoft-centric organisations with Power BI Premium wanting AI-enhanced self-service analytics.
Last verified July 24, 2026.