Shopify Sidekick AI

Shopify Magic and Sidekick are Shopify's AI features embedded throughout the world's most popular e-commerce platform, serving over 4 million merchants globally. For merchants already paying for Shopify, these AI capabilities are included at no extra cost, making them immediately accessible to a massive user base.

Sidekick is the conversational AI business assistant that answers questions about the merchant's store, provides insights about sales and customer behaviour, suggests actions based on business performance, and can execute tasks directly within the Shopify admin. A merchant can ask 'why did sales drop last week?' and receive an AI-generated analysis of their actual store data, or 'set up a discount for summer sale' and have Sidekick create the discount automatically.

Shopify Magic covers AI features throughout the platform: product description generation from product details and attributes, automatic email subject line suggestions and body content for marketing emails, AI image editing for product photos including background removal and replacement, and AI-generated blog posts.

The product description generator is one of the most used features. Merchants can input product attributes and receive SEO-friendly descriptions ready for their store, saving the writing time that previously required either marketing writing skills or outsourcing.

For merchants not on Shopify, these features are only accessible by switching platforms. For the millions of Shopify merchants, they represent significant value at no additional cost.

The AI capabilities are strongest for straightforward e-commerce tasks. Complex business analysis or marketing strategy still benefits from human expertise.