Dynamic Yield AI
Dynamic Yield (Mastercard) / dynamicyield.com
AI personalisation platform for e-commerce and retail that dynamically customises product recommendations, content, pricing, and layouts for individual visitors based on behavioural and contextual data.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
4
Free plan
No
API access
No
Open source
No
Platforms
4
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What is Dynamic Yield AI?
Dynamic Yield is an AI personalisation platform acquired by Mastercard in 2022 that enables e-commerce, retail, and financial services companies to personalise website and app experiences for individual visitors at scale. Originally acquired by McDonald's in 2019 for drive-through menu personalisation before the Mastercard transaction, Dynamic Yield has a broad enterprise customer base across verticals.
Product recommendations are the primary use case — AI analyses individual visitor browsing and purchase history, real-time session context, and similar visitor patterns to recommend the most relevant products on category pages, product pages, cart pages, and email. Dynamic personalisation of which recommendations to show and how to display them drives measurable AOV improvement.
A/B testing and multivariate testing capabilities allow marketers to experiment with layout, copy, promotions, and personalisation strategies in a unified experimentation framework rather than relying on separate testing tools.
Content personalisation extends beyond products to customise hero images, promotional banners, navigation elements, and page layouts for different audience segments — showing different promotions to price-sensitive customers than brand-loyal repeat buyers.
At Mastercard, Dynamic Yield has access to additional purchase intent data from Mastercard's network of transaction data, though data usage is subject to privacy frameworks. This access to transaction intelligence is a potential long-term differentiator for personalisation powered by purchase behaviour beyond the retailer's own first-party data.
How Dynamic Yield AI works
Dynamic Yield AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
Watch Dynamic Yield AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating Dynamic Yield AI.
AI product recommendations
Analyses individual visitor browsing, purchase history, and session context to recommend the most relevant products on every page of the e-commerce experience.
A/B and multivariate testing
Unified experimentation framework for testing personalisation strategies, layouts, promotions, and content without requiring separate testing tools.
Content personalisation
Dynamically customises banners, layouts, navigation, and promotional elements for different audience segments based on behavioural and contextual signals.
Best use cases
Who should use it
Pros
- Mastercard transaction data access is a significant long-term differentiation for purchase intent personalisation
- Broad enterprise customer base across e-commerce, retail, and financial services
- Unified A/B testing and personalisation platform reduces tool fragmentation
- Proven at scale by McDonald's drive-through deployment — high throughput personalisation reference
Cons
- Enterprise-only pricing with Mastercard acquisition adding commercial complexity
- Mastercard transaction data integration is privacy-constrained — not freely available for individual retailer use
- Competing with Salesforce Commerce Cloud and Adobe's personalisation capabilities within larger marketing suite relationships
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Is it worth the price?
Enterprise only. Custom pricing based on traffic volume. Acquired by Mastercard. 14-day free trial.
Model
Enterprise
Starting price
Free
Free trial
Yes
Tools like Dynamic Yield AI
Salesforce Commerce Cloud provides personalisation within the Salesforce ecosystem. Adobe Target provides A/B testing and personalisation within the Adobe suite. Nosto provides AI personalisation accessible for mid-market e-commerce. Constructor.io focuses on search-first personalisation.
Dynamic Yield AI vs Nosto AI
A side-by-side look at the closest alternative in this category.
Dynamic Yield AI
Dynamic Yield (Mastercard)
Nosto AI
Nosto
Enterprise only. Custom pricing based on traffic volume. Acquired by Mastercard. 14-day free trial.
No public pricing. Pricing based on revenue driven. Contact for pricing. 14-day free trial.
SOC 2 Type II. ISO 27001. GDPR compliant. PCI DSS compliant. Mastercard security standards. Enterprise data handling agreements.
Review Nosto's data handling policy. Shopper behaviour data and personalisation decisions processed on Nosto's infrastructure. GDPR compliant.
Review Dynamic Yield's data handling policy. Visitor behavioural data and personalisation decisions processed on Dynamic Yield's infrastructure under enterprise agreements.
Review Nosto's privacy policy and GDPR compliance documentation. Shopper behaviour data collected for personalisation purposes — review cookie consent and privacy notice requirements.
- Mastercard transaction data access is a significant long-term differentiation for purchase intent personalisation
- Broad enterprise customer base across e-commerce, retail, and financial services
- Unified A/B testing and personalisation platform reduces tool fragmentation
- Proven at scale by McDonald's drive-through deployment — high throughput personalisation reference
- Performance-based pricing aligns cost with demonstrated revenue impact
- Faster implementation than enterprise alternatives with pre-built platform integrations
- Personalised search and content alongside product recommendations provides comprehensive site personalisation
- Mid-market pricing positioning makes enterprise-level personalisation accessible
- Enterprise-only pricing with Mastercard acquisition adding commercial complexity
- Mastercard transaction data integration is privacy-constrained — not freely available for individual retailer use
- Competing with Salesforce Commerce Cloud and Adobe's personalisation capabilities within larger marketing suite relationships
- Performance pricing requires Nosto attribution of revenue which may involve attribution methodology discussions
- Less comprehensive than Dynamic Yield for large enterprise multi-channel personalisation
- Pricing transparency requires direct sales engagement
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Dynamic Yield (Mastercard)
Platforms
Web, iOS, Android, Email
Deployment
Enterprise, SaaS
Integrations
Salesforce, Adobe, SAP, Shopify, API
Team Collaboration
Yes
Launch Year
2018
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. PCI DSS compliant. Mastercard security standards. Enterprise data handling agreements.
Review Dynamic Yield's data handling policy. Visitor behavioural data and personalisation decisions processed on Dynamic Yield's infrastructure under enterprise agreements.
What users are saying
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Common questions about Dynamic Yield AI
Editorial Verdict
Should you use Dynamic Yield AI?
Dynamic Yield is a strong AI personalisation platform for large e-commerce and retail enterprises who want comprehensive product recommendation and content personalisation in a unified testing and optimisation framework.
Last verified July 24, 2026.