Nosto AI
Nosto / nosto.com
AI e-commerce personalisation platform that delivers individual shopper product recommendations, personalised search, and content personalisation for online retail without requiring ML expertise.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
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What is Nosto AI?
Nosto is an AI e-commerce personalisation platform positioned for mid-market and growing e-commerce retailers who want the personalisation capabilities of enterprise platforms like Dynamic Yield at more accessible pricing and faster implementation.
The product recommendations engine is the core capability — AI models trained on each retailer's own shopper behaviour data (browse, cart, purchase) to predict which products each individual shopper is most likely to purchase next. Recommendations appear on product pages, category pages, cart pages, search results, and email campaigns.
Personalised search ranks search results differently for each shopper based on their browsing and purchase history — the same search query returns different result rankings for a first-time visitor and a loyal customer who has previously bought from specific brands.
Content personalisation extends beyond products to banner images, promotional messaging, category page layout, and segmented campaigns — showing different website experiences to different shopper segments (first-time visitors, loyal customers, high-value shoppers) without manual configuration for each segment.
Nosto's implementation is designed to be faster than enterprise alternatives — pre-built Shopify Plus, Magento, and BigCommerce integrations, visual template editor for recommendation placement, and simple campaign configuration rather than complex implementation projects.
At performance-based pricing, Nosto aligns its commercial model with the retailer's success — charges are based on the revenue it drives rather than flat seat fees.
How Nosto AI works
Nosto AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and email.
Watch Nosto AI in action
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What makes it worth shortlisting
The capabilities that matter most for teams evaluating Nosto AI.
AI product recommendations
Trains on each retailer's own shopper behaviour data to predict which products each individual is most likely to purchase, shown across on-site touchpoints and email campaigns.
Personalised search
Reranks search results individually based on shopper history, purchase preferences, and session behaviour — same query, different ranking for each shopper.
Content personalisation
Shows different banner images, promotions, and messaging to different shopper segments (first-time, loyal, high-value) without manual campaign configuration for each segment.
Best use cases
Who should use it
Pros
- Performance-based pricing aligns cost with demonstrated revenue impact
- Faster implementation than enterprise alternatives with pre-built platform integrations
- Personalised search and content alongside product recommendations provides comprehensive site personalisation
- Mid-market pricing positioning makes enterprise-level personalisation accessible
Cons
- Performance pricing requires Nosto attribution of revenue which may involve attribution methodology discussions
- Less comprehensive than Dynamic Yield for large enterprise multi-channel personalisation
- Pricing transparency requires direct sales engagement
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Is it worth the price?
No public pricing. Pricing based on revenue driven. Contact for pricing. 14-day free trial.
Model
Subscription
Starting price
Free
Free trial
Yes
Tools like Nosto AI
Dynamic Yield (covered, rank 386) is the enterprise alternative with broader capabilities. Klevu focuses on search-first AI for e-commerce. Constructor.io (covered, rank 387) is a strong enterprise search personalisation alternative. Salesforce Commerce Cloud includes personalisation within the Salesforce ecosystem.
Nosto AI vs Dynamic Yield AI
A side-by-side look at the closest alternative in this category.
Nosto AI
Nosto
Dynamic Yield AI
Dynamic Yield (Mastercard)
No public pricing. Pricing based on revenue driven. Contact for pricing. 14-day free trial.
Enterprise only. Custom pricing based on traffic volume. Acquired by Mastercard. 14-day free trial.
Review Nosto's data handling policy. Shopper behaviour data and personalisation decisions processed on Nosto's infrastructure. GDPR compliant.
SOC 2 Type II. ISO 27001. GDPR compliant. PCI DSS compliant. Mastercard security standards. Enterprise data handling agreements.
Review Nosto's privacy policy and GDPR compliance documentation. Shopper behaviour data collected for personalisation purposes — review cookie consent and privacy notice requirements.
Review Dynamic Yield's data handling policy. Visitor behavioural data and personalisation decisions processed on Dynamic Yield's infrastructure under enterprise agreements.
- Performance-based pricing aligns cost with demonstrated revenue impact
- Faster implementation than enterprise alternatives with pre-built platform integrations
- Personalised search and content alongside product recommendations provides comprehensive site personalisation
- Mid-market pricing positioning makes enterprise-level personalisation accessible
- Mastercard transaction data access is a significant long-term differentiation for purchase intent personalisation
- Broad enterprise customer base across e-commerce, retail, and financial services
- Unified A/B testing and personalisation platform reduces tool fragmentation
- Proven at scale by McDonald's drive-through deployment — high throughput personalisation reference
- Performance pricing requires Nosto attribution of revenue which may involve attribution methodology discussions
- Less comprehensive than Dynamic Yield for large enterprise multi-channel personalisation
- Pricing transparency requires direct sales engagement
- Enterprise-only pricing with Mastercard acquisition adding commercial complexity
- Mastercard transaction data integration is privacy-constrained — not freely available for individual retailer use
- Competing with Salesforce Commerce Cloud and Adobe's personalisation capabilities within larger marketing suite relationships
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
Nosto
Platforms
Web, Email
Deployment
SaaS
Integrations
Shopify Plus, Magento, BigCommerce, Klaviyo, Emarsys, API
Team Collaboration
No
Launch Year
2019
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
Review Nosto's data handling policy. Shopper behaviour data and personalisation decisions processed on Nosto's infrastructure. GDPR compliant.
Review Nosto's privacy policy and GDPR compliance documentation. Shopper behaviour data collected for personalisation purposes — review cookie consent and privacy notice requirements.
What users are saying
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Common questions about Nosto AI
Editorial Verdict
Should you use Nosto AI?
Nosto is the best AI e-commerce personalisation platform for mid-market and Shopify Plus retailers who want product recommendations and personalised search without the implementation complexity and cost of enterprise platforms.
Last verified July 24, 2026.