Lavender AI

Lavender is an AI email writing assistant specifically designed for sales reps — providing a real-time coaching interface within Gmail or Outlook that scores emails as they're written and suggests specific improvements to increase reply rates.

The email scoring model analyses key factors that correlate with sales email reply rates — reading level (emails at 3rd-4th grade reading level reply more), personalisation signals, subject line effectiveness, email length (shorter is better), question count, and opener quality. A colour-coded score from 0-100 gives reps immediate feedback on each email before sending.

AI suggestions explain why each element is scored the way it is — 'Your email is too long (300 words), which reduces reply rates. Consider cutting the second paragraph' — rather than just scoring without guidance. The coaching explanation is what differentiates Lavender from simple grammar or length checkers.

Personalisation assistant integrates with LinkedIn to pull prospect information visible in Lavender — recent activity, shared connections, interests — making personalised openers faster to write without leaving the email client.

AI email generation produces complete cold outreach or follow-up email drafts based on the prospect's company and role, which Lavender scores immediately so reps see the quality before sending.

Email analytics track which email approaches produce the best reply rates for each rep, creating a feedback loop that improves email strategy over time.

With over 30,000 salespeople using Lavender and data showing average 35% reply rate improvement, the product has strong traction in the sales development community.