Northbeam AI

Northbeam is a marketing attribution and intelligence platform for DTC and e-commerce brands — providing AI-powered multi-touch attribution, channel performance analysis, and incrementality measurement for marketing teams making media spend decisions. AI Attribution uses ML to allocate revenue credit across the customer journey touchpoints — understanding which marketing channels, campaigns, and creative assets drove conversions beyond the last-click attribution that underrepresents upper-funnel channels. First-Party Data architecture uses pixel-level tracking rather than relying on third-party cookies — maintaining attribution accuracy as third-party tracking degrades due to browser privacy changes. Incrementality Testing measures the true causal impact of advertising — holdout experiments measuring whether advertising drives additional revenue beyond what would have occurred organically. Real-Time Data updates attribution models as conversions occur — marketing teams seeing same-day performance data for campaign optimisation rather than multi-day attribution windows. Blended CAC analysis provides cohort-based customer acquisition cost — understanding true acquisition economics across channels for sustainable growth. Creative Analytics tracks which ad creatives drive the best performance — enabling creative teams to understand the design and messaging attributes of high-performing ads. Platform integrations connect to Meta, Google, TikTok, and Snapchat ad platforms — pulling spend data alongside Northbeam's attribution for unified channel economics. With DTC and e-commerce brand adoption, Northbeam validates for performance marketing teams wanting AI attribution accuracy beyond last-click.