Ruler Analytics / ruleranalytics.com
AI-powered B2B marketing attribution platform providing closed-loop revenue attribution, multi-touch attribution, and marketing analytics connecting marketing touchpoints to CRM revenue.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Ruler Analytics is a B2B marketing attribution platform — providing closed-loop revenue attribution that connects website marketing touchpoints to CRM pipeline and revenue data for B2B businesses where sales cycles span weeks or months. Closed-Loop Attribution tracks individual visitors across multiple sessions — maintaining session history through cookies and CRM matching to connect the entire marketing journey to eventual CRM opportunity and revenue. Multi-Touch Attribution models allocate revenue credit across the B2B customer journey — understanding which marketing channels, content, and campaigns influenced deals at different stages of the long B2B sales cycle. CRM Integration connects attribution data to Salesforce, HubSpot, and Pipedrive — mapping marketing touchpoints to CRM opportunities and closed-won revenue for true marketing ROI measurement. Call Tracking connects phone enquiries to originating marketing campaigns — attribution for B2B businesses where initial contact occurs through phone calls rather than web form submissions. Revenue Attribution provides marketing ROAS for B2B — understanding which marketing channels generate pipeline and closed revenue rather than just form fills and MQLs. Form Tracking captures web form completions as attributed conversion events — connecting form submissions to the originating marketing touchpoints in the session history. With B2B SaaS and professional services adoption, Ruler Analytics validates for B2B marketers wanting closed-loop CRM revenue attribution.
Ruler Analytics AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Ruler Analytics AI.
Visitor session to CRM revenue tracking across long B2B sales cycles — full journey attribution from first touch to closed deal.
Phone enquiry attribution to originating campaigns — B2B attribution for phone-first businesses.
Marketing ROAS from actual CRM revenue — marketing performance measured in closed business not lead volume.
Annual subscription from contact. Custom pricing. Private company. Demo available.
Model
Subscription
Starting price
Free
Free trial
Yes
Northbeam (rank 963) focuses on DTC attribution. Hyros (rank 965) focuses on direct response. HubSpot (covered) provides built-in B2B attribution. Google Analytics provides free attribution.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Ruler Analytics
Platforms
Web, API
Deployment
SaaS
Integrations
Salesforce, HubSpot, Pipedrive, Google Ads, Meta Ads, API
Team Collaboration
No
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Marketing touchpoint and CRM data processed on Ruler Analytics cloud under applicable privacy standards.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Ruler Analytics is the best AI B2B marketing attribution platform for B2B SaaS and professional services wanting closed-loop CRM revenue attribution, multi-touch modelling, and call tracking.
Last verified July 24, 2026.
Annual subscription from contact. Custom pricing. Private company. Demo available.
Annual subscription. Custom pricing. Private company. Demo available.
Closed-loop B2B revenue attribution to CRM
Multi-touch attribution for long B2B sales cycles
Marketing channel ROAS beyond MQL measurement
Call tracking for phone-first B2B businesses
CRM-connected marketing performance analytics
AI-powered marketing attribution beyond last-click
Cookie-free first-party attribution tracking
Incrementality measurement for media spend decisions
DTC and e-commerce channel performance analytics
Creative performance analytics for ad teams
SOC 2 Type II. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. Enterprise data handling agreements.
Marketing touchpoint and CRM data processed on Ruler Analytics cloud under applicable privacy standards.
Marketing spend and conversion data processed on Northbeam cloud under applicable advertising data privacy standards.
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