Smartly.io / smartly.io
AI-powered social advertising automation platform that creates, targets, optimises, and scales ads across Facebook, Instagram, TikTok, Pinterest, and Snapchat with creative automation and AI bidding.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Smartly.io is the leading social advertising automation platform, used by major brands and agencies to automate the creation, targeting, optimisation, and scaling of paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and other platforms. Its AI capabilities span creative generation, audience targeting, bid optimisation, and performance analytics.
Creative automation generates thousands of ad creative variants from brand assets — combining images, videos, copy, and calls-to-action in different combinations for different audiences, placements, and formats. Rather than design teams producing each ad manually, creative automation scales ad creative production exponentially.
AI bidding optimisation uses ML to allocate spend dynamically across campaigns, ad sets, and placements based on real-time performance signals — shifting budget toward higher-performing configurations automatically without manual bid management.
Predictive creative analytics uses ML to predict which creative elements (colours, images, headlines, CTA text) will perform best for specific audiences before running full tests — enabling faster creative iteration by prioritising the most promising variants.
Audience intelligence analyses engagement patterns to identify the most responsive audience segments for each creative and offer — enabling more precise targeting than manual audience configuration.
Smartly.io AI runs as ml platform software built around data and image workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Smartly.io AI.
Generates thousands of ad creative variants from brand assets — combining image, video, copy, and CTA combinations for different audiences without proportional design team growth.
ML allocation of spend across campaigns, ad sets, and placements based on real-time performance signals — eliminating manual bid management at large campaign scale.
Predicts which creative elements will perform best for specific audiences before full tests — accelerating creative iteration by prioritising the most promising variants.
Enterprise pricing. No public pricing. Annual contracts. Demo available.
Model
Enterprise
Starting price
Free
Free trial
Yes
Albert AI (rank 602) provides autonomous digital marketing beyond social. Metadata.io focuses on B2B demand generation. Revealbot provides accessible social ad automation. Platform-native campaign tools provide basic automation within each ad platform.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Smartly.io
Platforms
Web, API
Deployment
SaaS
Integrations
Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Google, Shopify, API
Team Collaboration
Yes
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Advertising performance data and creative assets processed on Smartly.io's infrastructure. Review data sharing with connected ad platforms.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Smartly.io is the leading AI social advertising automation platform for enterprise brands and agencies wanting creative automation, AI bidding, and multi-platform management at scale.
Last verified July 24, 2026.
Enterprise pricing. No public pricing. Annual contracts. Demo available.
Cost-per-click auction pricing for advertisers. Publisher revenue share. Publicly traded (TBLA).
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards compliant. Enterprise data handling agreements.
Advertising performance data and creative assets processed on Smartly.io's infrastructure. Review data sharing with connected ad platforms.
Ad targeting and content engagement data processed on Taboola cloud under applicable digital advertising privacy standards.
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