Treasure Data / treasuredata.com
AI-powered enterprise CDP providing real-time customer profile management, predictive analytics, and customer journey orchestration with particular strength in APAC markets and Japanese privacy compliance.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Treasure Data is an enterprise CDP owned by Arm Holdings — providing real-time customer profile management, predictive analytics, and marketing orchestration for large-scale enterprise customer data. Unified Customer Profiles aggregate customer data from offline and online sources — POS, mobile apps, web behaviour, call centre, and loyalty — into real-time profiles updating as new interactions occur. Predictive Analytics AI applies ML — churn prediction, purchase propensity scoring, LTV estimation, and next best action. Customer Journey Orchestration connects unified profiles to marketing and service channels, triggering personalised communications from behaviour signals and predictive scores. Treasure Data has particularly strong adoption in Japanese and APAC markets, with APIC (Japanese privacy law) compliance. Customers include Toyota, Shiseido, and AB InBev.
Treasure Data AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Treasure Data AI.
Real-time aggregation of offline and online data into profiles updating immediately on new interactions — enabling dynamic personalisation beyond batch-updated daily profiles.
ML models for churn prediction, purchase propensity, LTV estimation, and next best action — built-in framework or custom models from data science teams.
Activates predictive scores and segments across marketing and service channels — triggering personalised communications from customer behaviour signals and lifecycle stage.
Enterprise licensing. Owned by Arm Holdings (acquired 2021). Demo available.
Model
Enterprise
Starting price
Free
Free trial
Yes
Amperity (rank 713) provides superior identity resolution for retail. Segment (covered) provides developer-friendly CDP. Tealium provides enterprise CDP. mParticle provides mobile-first CDP. Adobe Real-Time CDP provides CDP within Adobe Experience Cloud.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Treasure Data
Platforms
Web, API
Deployment
SaaS
Integrations
Adobe, Salesforce, Marketo, Google, API
Team Collaboration
Yes
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. APIC (Japan) compliant. Enterprise data handling agreements.
Customer data processed on Treasure Data cloud under applicable enterprise privacy standards including Japanese APIC requirements.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Treasure Data is the best AI enterprise CDP for global companies — particularly those with significant APAC operations — wanting real-time customer profiles, predictive analytics, and Japanese privacy compliance.
Last verified July 24, 2026.
Enterprise licensing. Owned by Arm Holdings (acquired 2021). Demo available.
Enterprise licensing. No public pricing. Annual contracts. Private company (Vista Equity). Demo available.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. APIC (Japan) compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Customer data processed on Treasure Data cloud under applicable enterprise privacy standards including Japanese APIC requirements.
Customer data and behaviour processed on Acquia cloud. ML models trained on unified customer profile data within the CDP.
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