Attentive / attentive.com
AI-powered SMS and email marketing platform for e-commerce brands that personalises messages at subscriber level, predicts optimal send times, and uses generative AI for message copy creation.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Attentive is the leading SMS marketing platform for e-commerce, helping consumer brands build and engage subscriber lists through personalised text message campaigns. With over 8,000 brand customers and proven revenue attribution from SMS, Attentive has established text message marketing as a core e-commerce retention channel.
Attentive AI generates personalised SMS and email copy for each subscriber segment — tailoring message content, product recommendations, and promotional offers based on purchase history, browsing behaviour, and engagement patterns. Personalised messages consistently outperform generic broadcast texts for both open rates and conversion.
Send Time AI predicts the optimal time to send each message to each subscriber based on their historical engagement patterns — maximising the probability each text is read and acted upon by scheduling at the individual level rather than bulk timing.
Two-way conversational SMS enables customers to reply to brand texts and receive AI-generated responses — providing customer service through text without requiring human agents for common inquiries like order status, store hours, and product questions.
Compliance management handles TCPA opt-in and opt-out management automatically — ensuring all subscriber lists are properly consented and all opt-outs are honoured immediately across all message types.
Attentive AI runs as llm assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Attentive AI.
Generates personalised SMS and email copy for each segment based on purchase history and behaviour — tailored content consistently outperforming generic broadcast messages.
Predicts optimal delivery time per subscriber based on historical engagement — maximising open and conversion rates by scheduling at individual level rather than bulk timing.
AI-generated responses to subscriber replies handle common customer service inquiries through text — extending SMS from broadcast marketing to conversational commerce.
Enterprise licensing. Custom pricing based on subscribers. Annual contracts. Demo available.
Model
Enterprise
Starting price
Free
Free trial
Yes
Postscript provides competing SMS for Shopify merchants at lower entry cost. Klaviyo (covered) provides SMS alongside email in one platform. Yotpo (covered) provides SMS within broader e-commerce retention suite. Drip focuses on e-commerce email automation.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Attentive
Platforms
Web, API
Deployment
SaaS
Integrations
Shopify, Magento, BigCommerce, Klaviyo, Salesforce, Attentive Mobile, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. TCPA compliant. Enterprise data handling agreements.
SMS subscriber and purchase data processed under Attentive's data handling agreements. TCPA compliance requires proper opt-in consent management.
Editorial Verdict
Attentive is the leading AI SMS marketing platform for e-commerce brands wanting personalised text campaigns, AI-generated copy, and individual-level send time optimisation with strong TCPA compliance management.
Last verified July 24, 2026.
Enterprise licensing. Custom pricing based on subscribers. Annual contracts. Demo available.
Enterprise licensing. No public pricing. Annual contract. Publicly traded company (BRZE). 14-day trial available.
SOC 2 Type II. ISO 27001. GDPR compliant. TCPA compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. Enterprise data handling agreements. Marketing data handling under applicable privacy laws.
SMS subscriber and purchase data processed under Attentive's data handling agreements. TCPA compliance requires proper opt-in consent management.
Review Braze's data handling policy. User behavioural data and messaging data processed under Braze's privacy terms and enterprise data handling agreements.
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